Events
(HU) A januári magánnyugdíjpénztári bevallásokat már az APEH-nek kell küldeni
Date: 2007-02-07 00:00:00
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(HU) Gyártói márkák mellett kampányol a Magyar Márkaszövetség
Date: 2007-02-06 00:00:00
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(HU) Gyöngyösön képzik a jövő élelmiszerbiztonsági ellenőreit
Date: 2007-02-05 00:00:00
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(HU) Kolbászból, szalámiból jobban fogy a gyártói márkás termék
Date: 2007-02-02 00:00:00
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(HU) Kevés a húsfeldolgozó szakmunkás, de élelmiszer- és vegyiáru kereskedőből is többre lenne szükség
Date: 2007-02-02 00:00:00
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(HU) Multik toporognak az orosz kiskereskedelmi piac kapujában
Date: 2007-02-02 00:00:00
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(HU) Nem növelte reklámköltését az élelmiszerágazat 2006-ban
Date: 2007-02-02 00:00:00
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VOSZ muscling up with savings banks
Date: 2007-01-31 08:00:00
The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...
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Challenges and answers in the dairy market
Date: 2007-01-31 08:00:00
A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing...
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Digital future
Date: 2007-01-31 08:00:00
The development of IT systems holds many possibilities for retail chains. Modern, self-service technologies are rarely used in our region yet. But changes are coming. We asked Romulus Steinbinder about...
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Russ Chapman was right
Date: 2007-01-31 08:00:00
Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...
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Creating a tradition and a co-brand card
Date: 2007-01-31 08:00:00
Three banks stole the show at the night of the ”MasterCard – Bank of the year” awards. The most important categories were: current account keeping bank of the year, most...
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GKM counting on the Brand Association
Date: 2007-01-31 08:00:00
The Ministry of Economy and Transport is counting on suggestions from the Hungarian Brand Association to help in the development of the economy. According to an internal survey, the five...
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Something has begun
Date: 2007-01-31 08:00:00
More characteristic shelves, more versatile scales, more attractive refrigerators; Hungarian store furniture is beginning to catch up to Western European standards. This is not only a question of money. Attitude...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Joint action against counterfeit of branded products
Date: 2007-01-31 08:00:00
The Hungarian Brands Association and the National HQ of the Customs Office have signed an agreement about co-operation in the fight against illegal business activities, such as counterfeit of branded...
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Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00
Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...
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Dry wines finding their way to the consumer
Date: 2007-01-31 08:00:00
Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...
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Conference about ideas and experience
Date: 2007-01-31 08:00:00
Competition getting ever tougher in all categories, growth opportunities becoming more scarce and radical cost reductions call for new ideas every day to bring tangible results at minimal costs. Trade...
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Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00
Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...
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