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Hoventa – everything that is catering

This year’s Hoventa attracted over 15,000 visitors. The main attraction was the WACS Global Chefs Challenge”, but the 4th Hungarian Barista Championship was also a very successful event. Over 150...

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Perfume market becoming more masculine

According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...

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How does it work?

Széchenyi Card is a form of financing for SME-s, with preferential interest rates subsidised by the government, which is intended to improve their liquidity. Access to this form of financing...

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Everything you want to know about your consumer

Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...

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Continuing concentration of margarine sales

According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...

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Who are the users?

Széchenyi card accounted for a substantial part of financing agreements signed by SME-s with banks for a shorter than one year term. The largest part of the amount available is...

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CIES MARKETING FORUM

7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...

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Lighter butter creams on bread

While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...

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Post/pre mix Colas continue to lose ground

According to Nielsen data, HoReCa sales of carbonated soft drinks amounted to over HOF 55 billion in the August 2006 – July 2007 period, with the rate of decrease in...

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„A spark appears, and a miracle happens”

A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...

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Marketing might become yeast for the baking industry

Bakery products are popular in Hungary. Production is fragmented however, which means resources are not sufficient for powerful marketing. According to József Werli, secretary of the Hungarian Association of Bakers,...

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From grape to bottle

2007 is really a difficult vintage. It was started with a very mild winter, early budding, but spring frost limited our crop at some vineyard-sites. Hot and dry summer made...

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How far have we come?

We heard some success stories during our Business Days conference held in September. For example Pöttyös sales exceed that of Cola in some stores. However, price rises were in the...

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From killer of ideas to creative thinker

The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...

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Our everyday bread from the neighbourhood store

According to data from the GfK Shopping Monitor, small, neighbourhood stores account for the largest part of sales and their market share has increased from 48 per cent in 2004...

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Revival in the poultry market

Agricultural Business Research Institute (AKI) continuously monitors developments in the world market of meat and poultry. Data from the Price Information System of KSH and AKI can be useful for...

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In house competition for baristas

The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...

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Record breaking CMS in Berlin

14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...

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Bread dominant

According to data from the Hungarian Association of Bakeries for 2006, per capita consumption of bread was 80 kilos with another 14 kilos of other bakery products. This proportion has...

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Economic growth at its lowest

According to a forecast prepared by GKI Gazdaságkutató Zrt. with Erste Bank, economic growth will be slower this year than expected previously, while the rise of gross wages and the...

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Pálinka Promenade in Vigadó square

The II. Budapesti Pálinka Promenade was held between 28-30. September, in Vigadó square. Only authentic palinkas, made exclusively from fruit were allowed to be presented. Products of Zwack Kecskeméti Pálinka...

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Vending machines heading east

We have found at the Eu’Vend exhibition of the vending machine business held in Cologne, in September that Hungarians, Poles and Czechs had become important for the industry, which generates...

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Extreme wine labels spreading

Labels make a big difference when customers do not have a definite idea of what kind of wine they are looking for. Today, the trend is to make labels simple...

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Corn prices: + 45 per cent

According to a KSH report, the prices of agricultural produce were 10.4 per cent up in July 2007 compared to July 2006. Plant produce showed a price rise of 20.8...

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Prophecies and facts in Tapolca (part 1.)

Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During...

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Internet banking not very popular among Hungarians

According to an international, online survey conducted by Nielsen, Hungarian Internet users rarely use the net for banking transactions and use ATM machines less frequently than the international average. Only...

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Food boosting inflation

According to a KSH report, consumer prices remained unchanged in August 2007, compared to July, but the rate of inflation was 8.3 per cent. Prices were on average 8.5 per...

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Growth to begin next year

In his presentation about the state of the Hungarian economy, Dr. Gábor Karsai Gábor, deputy general director of GKI, had words of encouragement for the audience, pointing out that the...

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How is the banking sector?

The number of banks per HUF one million is between 3-4 in Hungary, which is around the international average. The leading seven banks (OTP, K&H, MKB, Erste Bank, CIB, Raiffeisen,...

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Retail turnover of food continues to shrink

The shrinking of retail turnover continued in July. According to a KSH report, sales were 4.2 per cent down in July 2007 compared to July of 2006 and also showed...

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