Preston TradeCenter: instant in-store data
Market data is increasingly important for the FMCG sector. Accurate and fresh in-store data is needed. However, few manufacturer actually have an accurate picture of their in-store presence regarding specific retailers. Our company worked out a mobile retail information system five years ago, which allows in-store developments to be monitored on an hourly basis. Preston TradeCenter data is accessible through the Internet for authorised users. This means fresh retail data is available anytime instantly. The system can also be used for surveys. It can also be configured to individual requirements within one month and linked to SAP or other management systems. For further info see: www.prestonpartner.com
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