Best practice

By: trademagazin Date: 2008. 05. 21. 08:00

One of the companies from the market of hot beverages was targeted by GVH as a result of a campaign where points had to be collected by customers. Upon being informed of the legal action, the company immediately contacted GVH and explained the reasons behind the mistakes they had made in communication. They also undertook to correct misleading communication and to provide gifts for customers who had been mislead.

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