Other
One out of two deodorants are still sprays
Date: 2007-05-30 08:00:00
The size of the deodorant market has exceeded HUF 12 billion. Retail sales grew by 9 per cent in terms o value in the March 2006–February 2007 period. 40 per...
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How to measure success?
Date: 2007-05-30 08:00:00
As Péter Biczó director of Price Waterhouse Coopers Kft. has pointed it out to us, different figures may be used to describe market success, according to different systems of accounting....
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Opportunities for growth
Date: 2007-05-30 08:00:00
A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...
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Fragrance is not all that matters to women
Date: 2007-05-30 08:00:00
While sales of deodorants for women show steady growth from year to year, the same cannot be said about deodorants for men and this is not the only difference. Regarding...
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Croatian retailers resisting
Date: 2007-05-30 08:00:00
As lake Balaton cannot be compared to the Adriatic sea, retail business in Croatia is also hard to compare with the Hungarian retail sector. Hardly any Hungarian products can be...
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Alimentaria: opening to the East
Date: 2007-05-30 08:00:00
Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...
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Weight Control and Update competing
Date: 2007-05-30 08:00:00
We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...
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Big trader or wholesaler?
Date: 2007-05-30 08:00:00
The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....
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Credit cards are for getting over difficulties
Date: 2007-05-30 08:00:00
According to a study prepared for MacterCard, Hungarian small to medium enterprises use business credit cards primarily as a source of short term bridge financing. According to clients, no fee...
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Bio in movement
Date: 2007-05-30 08:00:00
Bio products are becoming more popular. Their number is growing not only in market places but stores as well. The proportion of bio products within total Hungarian food consumption is...
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Migration between channels
Date: 2007-05-30 08:00:00
The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...
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Hungarian and French gastronomy
Date: 2007-05-30 08:00:00
The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...
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Vegetables and fruits are the most popular bio foods
Date: 2007-05-30 08:00:00
Vegetables and fruits are the most popular bio-foods, according to consumer research by Gfk. 42 per cent of the customers of bio-foods choose from the above two categories. Bio-bread is...
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Current figures about our FMCG market
Date: 2007-05-30 08:00:00
Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...
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Success of Hungarian food and wines in Spain
Date: 2007-05-30 08:00:00
A promotion with sampling called “European Weeks” was held in the stores of the retail chain El Corte Inglés, between 10-15 March. The products of 19 Hungarian companies were among...
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The aim: a logistic centre for bio-products
Date: 2007-05-30 08:00:00
Over 1800 bio-farms exist in Hungary at the moment and 6,000 domestically produced bio-products are available. Imre Karácsony, managing director of Natur Life Kft. has worked out a 20 year...
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Billions – on conditions
Date: 2007-05-30 08:00:00
By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...
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Anuga: reservations finishing
Date: 2007-05-30 08:00:00
FVM Agrármarketing Centrum is planning a collective appearance at one of the major exhibitions, Anuga to be held in Köln, between 13-17 October. 470 square meters have been reserved in...
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Trademarks – and what is behind them
Date: 2007-05-30 08:00:00
Quality assurance systems already exist, but after the recent food safety scandals, consumers will require further guarantees of quality. Trade mark certificates which attest to constant, monitored, high quality, or...
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Criteria criticised
Date: 2007-05-30 08:00:00
The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...
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Being different is a matter of life or death
Date: 2007-05-30 08:00:00
„Either you are different from your competitors, or you are dead”. This was the topic to be discussed at the ECR Europe conference held in Milan, in April. The above...
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Children fond of inventive gifts
Date: 2007-05-30 08:00:00
It is not very difficult to communicate with children, but manufacturers should be aware of the increasingly strict regulations applicable to this activity. Maresi Foodbroker Kft. has several products for...
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Not very useful for trade
Date: 2007-05-30 08:00:00
According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...
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Participants and exhibitors
Date: 2007-05-30 08:00:00
Heads of the largest FMCG companies held 150 presentations in three days. The conference titled “Passion for growth” was attended by 2,200 participants, with five Hungarians among them. 42 companies...
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Opposite groups drink spirits
Date: 2007-05-30 08:00:00
According to data from the joint database of GfK Hungária and Szonda Ipsos called Product Media Index, less than one out of three Hungarians drink spirits. 6 per cent of...
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New tracks for market research
Date: 2007-05-30 08:00:00
Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...
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ECR= efficient consumer response
Date: 2007-05-30 08:00:00
ECR is the abbreviation of. Efficient Consumer Response, while ECR Europe is an organisation composed of manufacturers and retailers, established in 1994. Their aim is to allow players in the...
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Competition in meat prices
Date: 2007-05-30 08:00:00
The prices of agricultural products showed a rise of 11,1 per cent in January/March 2007, compared to a year earlier. The prices of vegetables grew by 2,8 per cent, while...
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Vienna fair: satisfied organisers
Date: 2007-05-30 08:00:00
“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...
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Polish culture and taste in the Central Market Hall
Date: 2007-05-30 00:00:00
3. Polish Turist Days in Budapest between 31 Mai and 2. June. On the pleasant event not only the polish folk artist and their works, but the famous polish gastronome...
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