The trend is unconventionality

Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke about their research based on the observation of consumers and the changes in consumer behaviour occurring as a result of the crisis. Zoltán Gyulai, managing director of MekkoraPrint asked participants to see beyond cotton T-shirts when they organise a promotional campaign. He also presented a unique technology which allows photo quality prints to be placed on any textile. Nikolett Fekete and István Gábor, representing Dreher presented the www.annyiavilag.hu program which is to be launched in June. This will involve a wide range of programs providing an opportunity to experience active recreation like, horse riding, rafting, or flying. The program will also be supplemented by a prize game in the form of virtual gambling, using codes on Dreher products. Participation in the program will only be possible on the Internet. Krisztina Somló from FrieslandCampina presented unconventional POP solutions used for promoting their brands, including the giant displays and installations like the Pöttyös gates in Cora stores, the Pöttyös islands in Tesco stores, or the Completa Krém Kávézó bars. Grilled Pick sausages, cheese plates by Sole-Mizo, dressings by Univer, tofu by Joya, milk bars by Montice, Pöttyös Túró Rudi, a huge Eszterházy cake by Szamos Marcipán, Dreher beer and Hell energy drinks also contributed to making the evening a success. The next club meeting is to be held in September, during the Business Days conference.