Events
Changes in the in-store world
Date: 2007-11-28 08:00:00
Tímea Pesti, managing director of HL Display and the chairwoman of Hungarian POPAI began her presentation by describing the proportion of impulsive purchases in various sales channels in the UK....
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Swine sector bleeding from several wounds
Date: 2007-11-28 08:00:00
Meat production is becoming increasingly concentrated in Hungary, with less than fifty enterprises generating three-quarters of domestic sales and the major part of export. The Hungarian meat processing industry ceased...
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Animals behind
Date: 2007-11-28 08:00:00
According to KSH data, the prices of agricultural produce were 18 per cent up in August 2007, compared to August 2006. The average price of plant produce showed an increase...
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Sweets at the Cologne ISM: boom with higher prices
Date: 2007-11-28 08:00:00
The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...
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Cartoon heroes selling products
Date: 2007-11-28 08:00:00
According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...
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Mild recession in the poultry sector
Date: 2007-11-28 08:00:00
There have not been many positive developments in recent years for the poultry sector. According to data from the Poultry Product Council, 427,000 tonnes of poultry was sold to industry...
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Decline continuing
Date: 2007-11-28 08:00:00
Revenues of retail stores continued to decline in August 2007. Total sales were 3.6 per cent down compared to August 2006. According to KSH data, the volume of retail sales...
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Grüne Woche: business and politics
Date: 2007-11-28 08:00:00
The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...
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Putting us in the mood
Date: 2007-11-28 08:00:00
Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...
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Milk price to continue rising
Date: 2007-11-28 08:00:00
According to Miklós Istvánfalvi, chairman of the Milk Product Council, this year has brought major changes for milk producers. Prices have begun to rise. In July for example, these were...
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Product info from the net
Date: 2007-11-28 08:00:00
According to the Internet Insight Report of Gfk Hungária, Internet is already an important source of pre-purchase information for customers, despite the fact that online sales are still marginal in...
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East and West meeting at Fruit Logistica
Date: 2007-11-28 08:00:00
As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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Fewer but more modern mills
Date: 2007-11-28 08:00:00
Hungary is part of the corn belt of Europe. Annual production is between 13-16 million tonnes. An increasing proportion of production is warehoused and exported. As an result of the...
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(HU) Növekedési források az új piaci helyzetben
Date: 2007-11-28 08:00:00
Sorry, this entry is only available in HU....
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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IFE FOODAPEST: together for the first time
Date: 2007-11-28 08:00:00
According to an agreement between Montgomery International and HUNGEXPO Zrt., the two well-known exhibitions of the food industry have united under the name IFE FOODAPEST. The new event will be...
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Fragmented baking industry in weak bargaining position
Date: 2007-11-28 08:00:00
The gross production of the baking industry is expected to exceed HUF 100 billion this year, which represents 5 per cent of the food market. Production remains very decentralised with...
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Dolce vita in stores as well
Date: 2007-11-28 08:00:00
Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Important things to know
Date: 2007-11-28 08:00:00
Place: HUNGEXPO Budapesti Vásárközpont Budapest X., Albertirsai út 10., Mail address: 1441 Budapest, Pf. 44; Telephone: 263-6000 Entrance: Gate III. Organisers: HUNGEXPO Zrt., III. Kiállítási Divízió 1101 Budapest, Albertirsai út...
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Chocolate still leading
Date: 2007-11-28 08:00:00
Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...
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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”
Date: 2007-11-28 08:00:00
The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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Let’s apply, but how?
Date: 2007-11-28 08:00:00
Since our accession to the EU, all we have been listening to was how much financing is/will be available through tenders. This is also an issue of high priority for...
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Less sugar than expected is still enough
Date: 2007-11-28 08:00:00
Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...
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Iper Portello
Date: 2007-11-28 08:00:00
Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...
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Let’s go to Romania!
Date: 2007-11-28 08:00:00
Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...
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Against the tide with innovation
Date: 2007-11-28 08:00:00
A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...
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