Events

Fake milkdisributor found

The Budapester enterpreuter operated without permissions.  In Sparkler-action, collective control of several authorities, 5 tons milk product were found. The milk, cheese, cottage-cheese in value of  HUF 7-8 million must...

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HUF 680 billion excise in government pocket

Due to the continuously control increase the legal petrol, cigarettes and alcohol sales. According to industrial dates there was 7.1% higher sales in the first 10 months as a year...

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Next year's carriage must cover the lost from this year too

According to plans of Budapest local government trucks should pay ten times higher fees for coming into the city as now. Association of Transport Companies said this year carriage can't...

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Auchan to invest 0.5bn-euro in Romania

French retailer targets 22 cities with more than 100,000 inhabitants by 2010.  "We will continue to expand with large-scale hypermarkets, because this what we specialise in. The Discount Market store...

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Heineken strengthening its brands

László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...

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Important things to know

Place: HUNGEXPO Budapesti Vásárközpont Budapest X., Albertirsai út 10., Mail address: 1441 Budapest, Pf. 44; Telephone: 263-6000 Entrance: Gate III. Organisers: HUNGEXPO Zrt., III. Kiállítási Divízió 1101 Budapest, Albertirsai út...

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Chocolate still leading

Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...

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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”

The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...

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Building loyalty without damaging brands

Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...

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United against illegal trade!

This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...

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Let’s apply, but how?

Since our accession to the EU, all we have been listening to was how much financing is/will be available through tenders. This is also an issue of high priority for...

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Less sugar than expected is still enough

Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...

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Iper Portello

Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...

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Let’s go to Romania!

Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...

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Against the tide with innovation

A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...

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Change in trend

In the near future it will be especially difficult for multinational companies to define prices for global products in the Hungarian market. In order to maintain their market share, they...

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Increasing dominance of mineral water among alcohol-free beverages

The consumption of healthy, alcohol-free beverages has been rising during the past decade and is now at the level of the European average. Consumption of alcohol-free beverages has doubled in...

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Esselunga Rho

Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...

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What everybody think they know best

Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...

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Reaching the limits of growth

This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...

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European recognition for Széchenyi card

Széchenyi card has been selected by the jury of the European Enterprise Awards 2007 to be one of the 13 finalists. The result of the final will be announced on...

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Mineral water market continue to sparkle

There are 100 springs in Hungary which provide certified mineral water. Water from 45-50 of these is bottled. No major changes have taken place during the past two years in...

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Vision of the future – with a difference?

I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...

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Secrets of developing a brand

Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...

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EuroShop, POS marketing, POPAI

In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....

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Champagne market expanding around Christmas

The Christmas/New Year’s Eve season accounts for 40 per cent of annual champagne sales. Though the annual level of consumption shows stagnation, end of the year consumption is growing. Over...

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Imported wine in one out of six glasses

According to estimates, the quality of grape produced this year will be good, but its quantity will be less than usual. Wine production will just be sufficient to cover domestic...

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Good communication skills are no longer enough

The development seen in the field of technology has not been welcomed too enthusiastically by sales reps. Though registering orders has become simpler and faster, GPS and Internet based monitoring...

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Flax for health

András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...

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Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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