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Shaking foundations
Date: 2007-10-31 08:00:00
A number of dairy products suddenly disappeared from stores recently, though there was no real shortage. Hungarian producers of milk and dairy products have been put in an unusually favourable...
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Season of fragrances
Date: 2007-10-31 08:00:00
Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...
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„An extra wallet which can be opened”
Date: 2007-10-31 08:00:00
According to László Krisán, general director of KA-VOSZ Zrt., Széchenyi Card has become a leading product in the market among small enterprises, filling a gap which traditional financing tools had...
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Everything you want to know about your consumer
Date: 2007-10-31 08:00:00
Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...
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In house competition for baristas
Date: 2007-10-31 08:00:00
The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...
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Perfume market becoming more masculine
Date: 2007-10-31 08:00:00
According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...
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How does it work?
Date: 2007-10-31 08:00:00
Széchenyi Card is a form of financing for SME-s, with preferential interest rates subsidised by the government, which is intended to improve their liquidity. Access to this form of financing...
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When food safety is uncertain
Date: 2007-10-31 08:00:00
In our third and final report about the CIES conference held in Shanghai, we focus on the issue of food safety. The title of the presentation by James Morehouse, senior...
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Pálinka Promenade in Vigadó square
Date: 2007-10-31 08:00:00
The II. Budapesti Pálinka Promenade was held between 28-30. September, in Vigadó square. Only authentic palinkas, made exclusively from fruit were allowed to be presented. Products of Zwack Kecskeméti Pálinka...
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Continuing concentration of margarine sales
Date: 2007-10-31 08:00:00
According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...
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Who are the users?
Date: 2007-10-31 08:00:00
Széchenyi card accounted for a substantial part of financing agreements signed by SME-s with banks for a shorter than one year term. The largest part of the amount available is...
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CIES MARKETING FORUM
Date: 2007-10-31 08:00:00
7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...
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Digital and universal electronics selling well
Date: 2007-10-31 08:00:00
In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...
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Lighter butter creams on bread
Date: 2007-10-31 08:00:00
While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...
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Post/pre mix Colas continue to lose ground
Date: 2007-10-31 08:00:00
According to Nielsen data, HoReCa sales of carbonated soft drinks amounted to over HOF 55 billion in the August 2006 – July 2007 period, with the rate of decrease in...
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„A spark appears, and a miracle happens”
Date: 2007-10-31 08:00:00
A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...
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Prophecies and facts in Tapolca (part 1.)
Date: 2007-10-31 08:00:00
Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During...
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Marketing might become yeast for the baking industry
Date: 2007-10-31 08:00:00
Bakery products are popular in Hungary. Production is fragmented however, which means resources are not sufficient for powerful marketing. According to József Werli, secretary of the Hungarian Association of Bakers,...
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From grape to bottle
Date: 2007-10-31 08:00:00
2007 is really a difficult vintage. It was started with a very mild winter, early budding, but spring frost limited our crop at some vineyard-sites. Hot and dry summer made...
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From killer of ideas to creative thinker
Date: 2007-10-31 08:00:00
The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...
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Szechenyi Card on the short list of European Enterprise Awards
Date: 2007-10-30 00:00:00
To be on the short list is a big honor for Szechenyi Card and the organisations behind. A 13strong shortlist has been selected for the European Enterprise Awards 2007, which...
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Functional food market grown dynamic in the UK
Date: 2007-10-30 00:00:00
Some 97% of British consumers have bought some sort of food with an added health benefit, according to a survey from Nielsen. According to the research company, the UK functional...
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Store chain privatisation in Serbia
Date: 2007-10-30 00:00:00
The country's biggest department store chain, Robne Kuce Beograd, was sold to a local businessman for 360 million euros. The bankrupt state-owned chain owns some 240,000 square metres of retail...
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Metro wholesale center in Far-East
Date: 2007-10-30 00:00:00
The assortment, service and architecture of the Metro Cash & Carry wholesale center in Lahore have been tailored to the specific needs of commercial customers in Pakistan. More than 20,000...
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Barcode for agricultural products in China
Date: 2007-10-30 00:00:00
During the campaign the government said more than 300,000 technical staff went to rural areas in the last month, nearly 200 illegal food companies have been shut. The system of...
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Diabetic grain producing in Szeged
Date: 2007-10-30 00:00:00
This week started the producing again in Gabonatermesztesi Kutato Kht- famous of guar gum cases. A row material and the plant, producing diabetic grain is strongly supervised, the feed made...
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Idea of a Barcode trolley is on the top
Date: 2007-10-29 00:00:00
Consumers are more interested than ever in the details of the products they consume. According to a Shopper Research by IGD 30% of shoppers would be interested in using barcode...
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Carlsberg to distribute Budvar
Date: 2007-10-29 00:00:00
Danish brewer has signed a distribution deal with Budejovicky Budvar to distribute its products in Denmark. Carlsberg's independent company, House of Beer will take over the distribution of the Czech...
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Wine marketing Conference in Sopron
Date: 2007-10-29 00:00:00
The aim of the event is to present the European Wine Marketing program. The organisers wait more than 250 people for the VII. Wine Marketing Conference between 6-7 December in...
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Sausage Festival of Csaba
Date: 2007-10-29 00:00:00
This year 360 teams made the sausage on the competition, there were several other events for example consumers could tasted and buy wines in the Marquee of Wine Gaieties. The...
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