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New generation advertising messages on TV2
Date: 2008-09-05 08:00:00
The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...
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Let’s have a festival!
Date: 2008-09-05 08:00:00
Wine competitions and festivals are becoming synonyms, though the two things are quite different, as their purpose and form is quite different. 300 wine competitions are held in Hungary annually....
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The well known Clorox
Date: 2008-09-05 08:00:00
brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...
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Food industry catching up
Date: 2008-09-05 08:00:00
Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...
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ECR Europe: when we make customers happy
Date: 2008-09-05 08:00:00
„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...
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Lower wine consumption last year
Date: 2008-09-05 08:00:00
Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down...
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Innovation changing cleaning habits
Date: 2008-09-05 08:00:00
Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...
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Recession slowing down
Date: 2008-09-05 08:00:00
The total volume of retail trade was down by 1.5 per cent in April, compared to April 2007. Retail sales totalled more than HUF 508 billion in April. The turnover...
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ECR=mozgalom a közös érdekekért
Date: 2008-09-05 08:00:00
Az ECR (=Efficient Consumer Responce, hatékony reagálás a fogyasztóra) az FMCG-szektor vállalatainak közös testülete. Célja, hogy fórumot adjon az FMCG-piac szereplői számára a minél szorosabb együttműködésre, azzal a céllal, hogy...
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Better educated wine consumers
Date: 2008-09-05 08:00:00
Consumers of wine are changing, or developing or getting easier to influence – depending on the way we look at them. Changes are slow, but apparent. Today’s wine drinkers want...
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Body care segment developing with improving hygiene culture
Date: 2008-09-05 08:00:00
Body care products include those intended for daily hygiene and those intended to improve the condition of our skin. In both categories, manufacturers are trying to get consumers to use...
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Highest price rise for cooking oil
Date: 2008-09-05 08:00:00
Consumer prices rose by 0.1 per cent on average in June, and were up by 6.7 per cent compared to June 2007. Food prices were down by 0.4 per cent...
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Triple exhibition in Düsseldorf, with Hungarian companies
Date: 2008-09-05 08:00:00
Traceability and wellness are the current trends among fresh product, as illustrated by the traditional Düsselforf exhibition of meat products, dairy products and frozen products. Most Hungarian exhibitors will come...
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Innovation in wine
Date: 2008-09-05 08:00:00
When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...
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Mouth care brands focusing on special needs
Date: 2008-09-05 08:00:00
The weakness of Hungarian mouth care culture is well illustrated by the single toothbrush used by consumers per year. In countries with an insurance-based healthcare system, the insurance company only...
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Promising growth in food export
Date: 2008-09-05 08:00:00
Both export and import grew at a faster rate in April 2008, than in the preceding three months. Exports were up by 24 per cent, while import increased by 18...
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Brau Beviale: attractive drinks, new technology
Date: 2008-09-05 08:00:00
The most important exhibition for European beverage manufacturers, Brau Beviale will be held between 12-14. November, in Nurenberg. idén november 12-14. Over 1,400 companies will attend the event, while the...
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History of BiB packaging
Date: 2008-09-05 08:00:00
Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...
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Prices and quality both important to mothers
Date: 2008-09-05 08:00:00
Some products, like for example diapers, are essential in baby care. According to Ildikó Kardos brand manager of Libero, the history of disposable diapers goes back to the 1950’s. While...
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Parent, media, friend
Date: 2008-09-05 08:00:00
According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...
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Organic production celebrating 25th anniversary
Date: 2008-09-05 08:00:00
The fourth Eco-tour took place between 13-15. June. Producers of organic products in the South Dunántúl region were visited during this event. Imre Karácsony, organiser of the tour answered our...
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History of packaging
Date: 2008-09-05 08:00:00
The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...
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Active brands, loyal ladies
Date: 2008-09-05 08:00:00
Women’s hygiene products have produced spectacular growth in recent years. As a result of the efforts invested into education and communication by manufacturers and retailers, this subject is no longer...
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Willingness to purchase at its lowest
Date: 2008-09-05 08:00:00
The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....
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A snapshot of Hungarian consumers
Date: 2008-09-05 08:00:00
The Hungarian Consumer Conference 2008 was held for the second time in early June. Unconventional, interactive presentations helped the 200 participants to learn more about Hungarian consumers. Hungarian consumers do...
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Pre-portioned segment dominant among meat products
Date: 2008-09-05 08:00:00
According to data from the Nielsen Retail Index, sales are increasingly concentrated and the pre-portioned segment is becoming increasingly dominant. The market showed expansion of 1 per cent in terms...
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Masculine choices
Date: 2008-09-05 08:00:00
The total value of the condom market was over HUF 2,4 billion in 2007. Hyper markets and drugstores account for the largest part of sales. Though the lubricant market is...
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Milk without cream
Date: 2008-09-05 08:00:00
GfK Hungária has launched a series of studies with Agrár Európa Kft. Part one deals with the condition of the dairy sector on almost 100 pages. It was presented at...
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Possibility for growth in spite of difficulties
Date: 2008-09-05 08:00:00
Representatives of the food marketing business are to meet in Budapest again. The marketing conference of the organisation named CIES – The Food Business Forum will be held on 5-6....
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Storm clouds
Date: 2008-09-05 08:00:00
Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...
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