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Bears are dangerous predators…

… which makes their spectacular career even more surprising. The largest specimens weigh nearly 800 kilos, are very aggressive and smell very bad, but their PR is still better than...

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In London…

Though I had not been in London since Dockland has become a new city centre, rain and 13 °C quickly persuaded me that walking around is not such a great...

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New EXPO under construction in Budapest

The most modern and prestigious exhibition centre in Europe is under construction in Budapest. Apart from its futuristic architecture and state of the art technology, the EXPO area in the...

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Baking products for all generations

Christmas is also a season for cakes. According to market research data from Nielsen, traditional baking additives continue to enjoy unbroken popularity. Baking powder and vanillin are still basic products...

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Government regarding fruits and vegetables as key sector

Though the weather has been favourable for the production of fruits and vegetables this year, the prices farmers had dreamt of remained dreams. According to farmers, a HUF 100 billion...

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One out of ten carbonated beverages are low calorie

Demand for carbonated soft drinks has not changed substantially in recent years. The total value of the market is HUF 1110 billion at present. The global health trend is reflected...

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Cost saving innovations in machinery

Innovation in technology for the food industry has accelerated in recent years. Innovation is aimed primarily at reducing operating costs. Economy is a priority in both energy consumption and the...

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Christmas tricks to boost sales

It is worth taking another look at category roles in connection with the Christmas season. The Christmas campaigns with armies of Santa Clauses employed to find out what children want,...

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Teenagers waiting for advice

According to a presentation at the Hungarian Consumer 18 conference, Hungarian teenagers are more deeply committed to classic civil values than teenagers living in neighbouring countries. This is why they...

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Domestic market of jam expanding

According to data from the ConsumerScan of GfK Hungária, the jam market showed expansion in terms of both value and quantity in the first half of 2008. As a result...

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Purchasing power divided in the case of fruits and vegetables

A good assortment of fresh products is an especially important consideration for Hungarians in choosing a store. According to the Nielsen ShopperTrends survey, spending on fresh products grew substantially in...

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Difficult year for breweries

Sales of bottled beer increased somewhat, while sales of draught beer dropped slightly last year. Demand for alcohol-free beer continued to shrink. The import of premium beers increased substantially. Members...

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HOVENTA 2008

The HOVENTA 2008 exhibition was held in October, where nearly 200 exhibitors presented their products. A wide range of programs accompanied the event like the Barista Championship and the WACS...

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Night shift successful

In our July edition, we reported about the night of displays when the Hungarian section of POPAI organised the installation of three unusual displays during the night in the INTERSPAR...

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Marché expanding in Slovenia

Two new Marché™ Bistros were opened by Marché International in October 2008, along the Zagreb és Obrežje motorway, brining the total number of their bistros in Slovenia to 15....

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Bio sector expecting strong sales at the end of the year

Organic and health food has appeared in hyper markets and supermarkets years ago. Today, organic food is found on the shelves in most stores and online sale are also growing....

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Frozen vegetables still „mono”

Though sales of frozen vegetables expanded in terms of value last year, as a result of higher prices, sales in terms of quantity dropped somewhat. Sales of both mono and...

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Masculine beverage in Hungary

Per capita beer consumption of 82 litres/year has been stable in Hungary for years. The world leader in per capita consumption is the Czech Republic where this figure is 160...

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Prices dropping since August

Average consumer price remained unchanged in September 2008, compared to August, but was up by 5.7 percent compared to September 2007. Food prices were down by 0.1 percent compared to...

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Digitalisation of in-store communication

As the Hungarian subsidiary of POS Media Europe, POS Media Hungary has been the market leader in the development of effective in-store communication tools for 10 years, focusing on POS...

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Payment morale: ranking in the middle

According to the latest survey by Altradius Hitelbiztosító, Romania and Poland are the only countries in the Central European region where payment morale is lower than in Hungary. The main...

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Business presents at all levels

As Győző Sauer, managing director of 3L Present Kft says, “Giving a present feels good”. However, his colleagues responsible for buying presents would disagree, as it is not easy to...

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Frozen food most popular in youngest age group

According to survey of eating habits conducted by GfK Hungária, one out of two consumers like frozen food. These products enjoy higher than average popularity among young consumers and in...

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Beer industry optimistic about PET ottles

Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...

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Inflation lowest in the Netherlands

Average consumer price was up by 4,2 percent in the EU-27 countries in August 2008, compared to 2007. Inflation was lowest in the Netherlands, at 3 percent and highest in...

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Independent or multinational agencies?

Though decision makers responsible for spending HUF 70-80 billion on advertising annually, expect creativity, flexibility and motivation from agencies, they usually choose multinational partners. Why? A survey has been conducted...

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Celebrating commerce

The “Day of European Commerce” was held for the fourth time on 5. November. This initiative by EuroCommerce is intended to draw attention to the economic role played by commerce...

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Gift packages in widening price range

The season of gifts will soon be here. Brand manufacturers have been working on Christmas offers for a while. As Anikó Radosiczky, senior brand manager of Sarantis Hungary says: “No...

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Instant food on trays increasingly popular

The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...

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Growing demand for premium beers

Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...

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