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Digital Signage – Slowly but surely

Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...

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Recognition for excellence

PICK received the Quality in Agricultural Business Award (MAMD) on 13. March. PICK SZEGED Zrt is now entitled to use the MAMD quality trademark as proof of its commitment to...

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Canned beer still most popular

According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...

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Modern refrigerated spaces

Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...

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FMCG ball

The first ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended by 150 guests on 28 February. The staff of Országalma restaurant was contracted for...

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Refrigerated dessert bars with diverse product advantages

Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...

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Attracted by light

Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...

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Love in times of recession

Holding the “Trade Marketing My Love” conference around Valentine’s day has become a tradition. This time, we examined the triangle of consumers, retailers and brand manufacturers. The first presentation was...

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A new wave of logistic outsourcing coming…?

The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....

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Another one!

A Gluttonous Thursday was organised for the fourth time by Magyar Turizmus Zrt. on 26. February. A total of 230 000 guests visited 1,300 restaurants on this day to eat...

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What crisis can be good for

Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...

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Private labels expanding among milk desserts

According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...

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Destillata 2009

This year’s Destillata in Vienna was again a meeting place for the best spirits and palinkas of the world, with 1,600 spirits from 13 countries. Out of the 188 distilleries...

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At least 25 thousand consumer-protection check-ups this month

Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April.  The major emphasis of these...

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Spanish-Hungarian business relations to be strengthened at trade-show in Madrid

It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...

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Chocolate-industry is not at all touched by the crisis

In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...

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Baby food experiencing the largest sales growth in the speciality food market

Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...

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A 20 percent decrease of oilseed products

Oilseed production is expected to decrease by approximately 20% in the 2009/2010 marketing year partly due to an expected decrease in sunflower seed area and lower yield. All major oilseeds...

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Increasing price of living pig and import-competition getting stronger

Moreover, there is an increase of meat-prices and the prices of meat products, and import-competition is getting stronger and stronger.  The annual Easter-time meat-breakfast organized by the Hungarian Meat-Industry Association...

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ProWein 2009 Exceeds all Expectations

Optimism reigns in the global wine and spirits industry as was witnessed this week at the ProWein International Wine and Spirits trade show held in Duesseldorf, Germany, March 29th –31st....

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Energy-drinks appear to be crisis-resistant

In spite of the crisis, a bustling trade can be seen in the energy-drink retail-sphere. Retail volume faces a 31 percent expansion value-wise, whereas a 42 percent increase when it...

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Food sales price grow by 2.8%

According to Central Statistic Office Domestic sales prices of industry rose by 2.4% in February 2009 compared to the previous month and were 6.6% higher than in February 2008.  ...

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The latest downgrade may have serious consequences for the market

Hungary's sovereign debt is just a step away from falling to junk status, after the latest downgrade by Standard & Poor's, American business magazine Forbes pointed out on Tuesday. S&P...

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Keeping stores close would save more workplaces

Fewer workplaces were forced to close if stores would not open on Sunday – the trade union of commercial clerks (KASZ) claims.  SZ-president József Sáling pointed out that keeping stores...

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Pasta-specialities for half-price on Pasta Wednesday

Pasta-specialities created by master cook Frigyes Vomberg are open to public with a fifty-percent discount on 13th May, within the compass of Gyermelyi Tészta's special event called Pasta Wednesday.  More...

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Europeum at Blaha square Budapest

Real-estate developer ABLON plans to open a new shopping centre called Europeum in the busy Blaha-area by late 2009. Blaha Lujza square keeps a busy traffic of 300 thousand people...

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More Hungarian food in the shops

Starting from 30t h June at the latest, 80 percent of sold food-products in Hungarian stores is supposed to be of Hungarian origin, Agricultural minister József Gráf mentioned now that...

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Brands love mommy-bloggers

Mommy-bloggers can easily become the big fishes of online marketing in the near future.   As a matter of fact, mothers are top-consumers: they are  responsible for $2.1 trillion of...

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Online Retailers getting more popular

If current trends continue, online retailers could outstrip the popularity of high street giants, according to TNS Worldpanel.   In its annual top 10 list of the favourite retailers in...

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Expectations hit bottom again

According to the survey conducted by GKI Economic Research Co. (www.gki.hu) with the support of the European Union, neither businesses nor consumers have ever been as pessimistic before as this...

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