Events

The first E-Mail Marketing Report was prepared

90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...

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Private labels in the limelight at Alimentaria 2010

In March every second year, Barcelona becomes the world capital of the food industry when Alimentaria, Europe’s biggest food and gastronomy fair is held. On 22-26 March 2010, the 18th...

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Orange took back the lead from peach

Fruit juice sale are increasingly concentrated. The 401-2,500 m² channel improved its market share by 3 percentage points to 36 percent in October 2008-September 2009. In total, the market contracted...

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Among the last in Europe

According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...

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Europe’s Day in Commerce for the fifth time in Hungary

The National Association of Entrepreneurs and Employers as the Hungarian member organisation of EuroCommerce organised the domestic Europe’s Day in Commerce on 3 November. László Herczog, the Minister of Social...

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A bit of vitamin for consumers and turnover

The juice category will surely not sleep the winter over, since these vitamin-providing beverages is about to enter the high season. According to Nielsen’s data, juice sales in September 2009...

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Hungary increased prices the most

In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...

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Awards presented at Europe’s Day in Commerce, 2009

Klauzál Gábor Prize: Posch Péter, WestEnd Ingatlanhasznosító és Üzemeltető Kft. ügyvezető igazgatója; Dr. Vígh Gábor, Mammut Zrt. vezérigazgatója; Ay János, MKIK koordinációs és marketing igazgatója; Boros Péter, COOP Győr Zrt....

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The new trend – as nature planned it: fruit juice not from concentrate

More and more people follow the new trend all over the world: they love fresh pressed fruit juices. These juices do not contain preservatives, taste enhancers or additives. But first...

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Light at the end of the tunnel?

A regional study recently published by PricewaterhouseCoopers paints a slightly unexpectedly positive picture of the consumption markets of upcoming states. According to experts, most global companies realised before the crisis...

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Solutions for a more efficient retail

The Laurel group held a conference at Balatonalmádi’s Ramada Hotel & Resort Lake Balaton on 15-16 October. In the lobby, the company’s own, exclusively represented and partner companies’ innovations awaited...

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Decimating in the sties

There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...

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We remain loyal to fruit juices

The fruit juice market keeps shrinking, with the exception of 100% fruit juice’s volume sales, the segment’s market share improved by 2 percentage points in the first eight months of...

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Tastes in the mirror

Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...

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An age group waiting to be discovered

At the last meeting of Trade Marketing Klub in 2009, the topic was consumption habits of the + 50 age group and their shopping potential. Zsuzsanna Hermann, Trade magazin’s editor...

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New recognition: Hungarian Agricultural Economics Quality Prize

Soon a new trademark will appear on the packaging of a few food products: the Hungarian Agricultural Economics Quality Prize honours companies’ efforts to meet quality requirements, thereby setting them...

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To leave or to stay, that is the question

It is constantly debated whether trade fairs and participating in them are necessary. Ilka Theil, marketing leader of Idea Zone says that statistical data from 2008-2009 are significantly worse than...

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Macfrut 2009 – Innovation and global trends

On 9 October, the 26th Macfrut exhibition and fair closed its gates in Cesena, Italy. The first European-level summit of the fruit sector was also held at the 3-day event....

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Sensormatic system at NorgesGruppen

Norway’s leading food retail chain, NorgesGruppen equipped its stores with Sensormatic® acousto-magnetic (AM) detection technology in order to cut down on stealth and increase profits. Sensormatic AM labels are smaller...

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Behind the scenes and in front of the scene

What to look out for at a fair venue? What is the secret of successful exhibitors? How can typical mistakes be avoided? – these are only a few of the...

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European symphony

Berlin, Germany. We are raising our glasses with Germans business partners to the anniversary of the collapse of the Wall. They are grateful to us Hungarians, but soon start to...

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From Hungarian salami to wild garlic

– This year’s Anuga showed that the food sector is capable of remaining stable even at the time of crisis, because people will always have to eat – Dierk Frauen,...

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Trends in high turnover food products

Retail turnover growth of a few high turnover food products in October 2008-September 2009, compared to the previous such period (measured in value; in percentage)....

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Food prices curb inflation again

In September 2009, consumer prices were 4.9 percent higher than in September 2008. KSH’s quick report reveals that food prices decreased by 0.6 percent in comparison with August, largely due...

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Tea pavilions and a giant cup in Budapest

The ambassador of tea, Stephen Twining visited Budapest on 7 November. From the second half of November, a Twinings car cruises the streets of Budapest to treat city dwellers with...

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Milk procurement price: dream and reality

On Sunday evening 250 decision makers from the milk sector gathered to discuss how to cope with the market disturbances caused by over-production. Ake Hantoft, president of Arla told that...

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Sales approach an annual HUF 27 billion

Demand for wiener is steady: 27,000 tons were sold in September 2008-August 2009, just like a year earlier, according to the Nielsen Retail Index. Wiener sales grew above the meat...

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Producers paid less for meat

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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Fifth stop of the Balkan Express

On 11-14 November, Agricultural Marketing Centre organised its 5th appearance in South East Europe, namely in Sofia. AMC participated in Interfood, the country’s biggest food event that comprises 6 trade...

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The crisis made wiener buyers more rationalistic

Consumers accept pre-packaged wieners and do not think of deli counter wiener as better. The price advantage of the latter is also dwindling and it is important to be aware...

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