Events
Computers, software and specialists
Date: 2010-04-27 08:00:00
The 1st Hungarian Virtual Software Fair and Information Technology Exhibition welcomed visitors between 17 and 19 March. What is more, the 7,800 participants did not even have to leave their...
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Insects are afraid, but not of the crisis
Date: 2010-04-27 08:00:00
Despite the recession the insecticide and insect repellent category remained stable. People are increasingly afraid of dangerous mosquitos and ticks. The latter have not been killed by the local authorities...
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Decorative barcode
Date: 2010-04-27 08:00:00
New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...
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Selling even more efficiently
Date: 2010-04-27 08:00:00
New possibilities in sales efficiency – this was the title of the successful professional forum, held on 25 March 2010, organised by InformatiX. Together with their partner companies, the organisers...
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Manufacturer brands are robust among insecticides
Date: 2010-04-27 08:00:00
The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...
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No more wasting money
Date: 2010-04-27 08:00:00
GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...
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Soproni Blaufrankisch united
Date: 2010-04-27 08:00:00
Sopron region wineries established Hungary’s first collective wine trading company, Soproni Kékfrankos Kft. The company’s assortment is made up of 28 excellent wines from 15 Sopron wineries, alongside the famous...
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Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
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Minor growth in the processing industry
Date: 2010-04-27 08:00:00
In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...
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Teflon paint
Date: 2010-04-27 08:00:00
There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...
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‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
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Deficit in retail
Date: 2010-04-27 08:00:00
In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...
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Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains
Date: 2010-04-27 08:00:00
Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...
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Focusing on customers inside and outside of the store
Date: 2010-04-27 08:00:00
The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...
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A decrease in prices dragged Slovakian turnover down
Date: 2010-04-27 08:00:00
According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...
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The several-year shrinking of the store network stopped last year
Date: 2010-04-27 08:00:00
Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...
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Shelf rail came alive
Date: 2010-04-27 08:00:00
Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...
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Facts and misbeliefs about our trade with Slovakia
Date: 2010-04-27 08:00:00
Slovakia is the 5th biggest target market of our agricultural export, but it is also one of our top five import markets. Among the countries of the Visegrád Group, Slovakia...
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“The most successful promotion of the year” competition has finished
Date: 2010-04-27 00:06:34
At the annual contest of the Trade Magazin the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title....
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Festival of Balaton wines in Budapest
Date: 2010-04-27 00:04:46
More than one hundred wine specialties and concerts are waiting the audience of the second Lake Balaton Wine Festival, on the first weekend of May in Budapest. The goal of...
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Farm Goods shop in the capital
Date: 2010-04-27 00:02:00
Great interest surrounded the Farm Goods shop opened in February at the Havana estate. The owners of the company purchasing food directly from the producers of rural areas are planning...
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The Sunday opening hours of shops may be limited in the autumn
Date: 2010-04-27 00:01:00
The law to restrict the opening hours of shops on Sunday may be modified in the autumn – said Harrach Péter, representative of the Fidesz-KDNP in the Monday issue of...
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The market of frozen goods to transform
Date: 2010-04-27 00:00:50
Ambiguous picture emerges in the domestic market of frozen foods. Some manufacturers, distributors are optimistic, saying the sky is the limit in the dynamically developing sector. Others, however, are more...
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U.S. economy slowly turns into the right direction
Date: 2010-04-27 00:00:40
The U.S. economy recovery looks robust already we can talk about “self-sustaining recovery” – summarized the USA Today newspaper the opinions of 46 leading economists. The current 9.7 percent unemployment...
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The honey industry improving dynamically in Romania
Date: 2010-04-27 00:00:30
Romania's honey production may increase by 10 percent this year, reaching 23,700 tons. Romania’s honey production last year, was 21,500 tons, while 20 000 tons in 2008. The number of...
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The Californian Hungarian-American Chamber of Commerce has formed
Date: 2010-04-27 00:00:25
The Californian Hungarian-American Chamber of Commerce has formed aiming to build a bridge between the Hungarian and the Californian business interests – the Hungarian MTI informed by the Los Angeles...
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Rafinanz became the most successful promotion of the year
Date: 2010-04-26 00:01:30
The BTL division of Rafinanz won “The most successful promotion of the year” award on the annual competition of Trade Magazin and Nielsen. The adidas-Wii promotion made for the Coty...
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OKSZ: commercial sales fell in February
Date: 2010-04-26 00:01:18
According to the datas of the Central Statistical Office; the retail trade in February was smaller than a year earlier – states the National Trade Association. Unfortunately, not only the...
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Great exhibitor interest for Interpack 2011
Date: 2010-04-26 00:01:11
The leading trade fair of packaging offers new special group of offers: “Metal Packaging Plaza” and “Save Food!” The Interpack 2011 is following the results of the highly successful 2008...
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Barista Competition at the Wonderful Coffee exhibition
Date: 2010-04-26 00:01:00
More than forty companies represent themselves at the 1st Hungarian Coffee Exhibition in Pavilion D of the Budapest Fair Centre. The events of the 6th Hungarian Barista Championship are also...
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