Rural Development Programme going at full speed

Rural Development Programme going at full speed
Date: 2018-02-25 21:29:15

Last year the Prime Minister’s Office granted HUF 690 billion worth of funding, giving a positive answer to 61,500 applications, within the framework of the Rural Development Programme. As part of...

Literary classics on Theodora mineral water bottles
Date: 2018-02-25 21:24:54

From January poems by Károly Kisfaludy, János Garay and Gyula Krúdy are printed on the labels of Theodora mineral waters. Consumers selected the Lake Balaton-inspired lines by voting. At the same time...

Wine culture stretching across borders
Date: 2018-02-25 21:24:22

Wineries from Hungary and Hungarian winemakers living in neighbouring countries signed the so-called 2nd Carpathian Basin Wine Contract in Budafok. The objective of the agreement is to strengthen ties and to...

EU gives more money for product marketing
Date: 2018-02-25 21:21:15

This year the European Commission increased the budget for popularising European agri-food products all over the world to HUF 52.4 billion. About two thirds of this sum is available for promoting...

Special franchise system from the Hajdúsági Bakeries group
Date: 2018-02-25 21:18:22

The Hajdúsági Bakeries group developed a special farmers’ market franchise system for expanding the distribution of the group’s ‘smart’ products, Vitajó breads. These products contain a special combination of vitamins and...

Veolia acquires Bakonyi Power Plant in Ajka
Date: 2018-02-25 21:15:24

Veolia Energia Magyarország Zrt. bought a 98-percent share in Bakonyi Power Plant Zrt. The goal of the new majority owner is to use as much biomass in energy production as possible, instead...

Edenred recruited experienced managers last year
Date: 2018-02-25 21:14:59

Ferenc Kaszab was appointed head of Edenred Magyarország Kft.’s place of acceptance partners group in January 2017. Mr Kaszab had worked for Allianz Hungária Zrt. before as a call centre analyst and...

Hungarian wines promoted in Central Europe and in the United Kingdom
Date: 2018-02-25 21:07:43

Tesco popularises Hungarian wines – in cooperation with the Ministry of Foreign Affairs and Trade, the Hungarian National Trading House and Wine Concept Zrt. – in the markets of Central Europe...

Henkel ranked high among ‘The World’s Most Admired Companies’
Date: 2018-02-25 21:04:55

Henkel was ranked 4th in the Soaps and Cosmetics category of Fortune magazine’s ‘The World’s Most Admired Companies’ list for this year. Henkel’s position is two places better than it was last...

NaturAqua sponsors hospital modernisation
Date: 2018-02-25 21:00:28

The National Association for Premature Babies (KORE) and NaturAqua offered significant financial contributions for modernising the preterm birth units in the hospitals of Zalaegerszeg (Szent Rafael Hospital) and Pécs (Maternity...

The szeretet.éhség campaign collected more than 60 million forints
Date: 2018-02-25 20:57:19

Tesco was the strategic partner of the Hungarian Interchurch Aid’s Christmas campaign. As part of the szeretet.éhség (‘hungry.for love’) campaign, Tesco customers purchased 242,573 HUF 250 coupons between 13 November and...

When trends meet
Date: 2018-02-25 20:41:41

Pizza Hut and Toyota have developed a self-driving pizza-oven-on-wheels. The 8-wheel vehicle is called e-Palette and it combines the food truck with a pizza delivery service. It will start rolling around the...

Ice cream rapture
Date: 2018-02-25 20:35:56

Last year several small and large companies started putting alcohol-containing iced sweets on the market. For instance the premium products of Tipsy Scoop are like a mixture of complex pastries and...

A ‘green’ napkin in white
Date: 2018-02-25 20:23:44

Pure Napkin is an innovative solution from California: the environmentally friendly product is basically a compressed 1.5cm tablet, which expands into a full size napkin if we add a little...

Less paper waste in the toilet room
Date: 2018-02-25 20:17:52

Tork offers coreless toilet rolls to toilet rooms that operators want to be both efficient and environmental: just one roll of the T7 coreless toilet paper can be used 5...

A pricey gift to Japanese gourmets
Date: 2018-02-25 20:08:38

Bento is the traditional lunch box of the Japanese, in which foods are placed in an artistic fashion. Restaurant Gochikuru had a luxury version of the bento made, which can be...

More tales from the wall
Date: 2018-02-25 20:05:02

Drawings and paintings on restaurant walls can strengthen the interior design concept of a restaurant. Some restaurants can be a bit didactic in getting their message through, while others take us...

Lower prices in Lidl stores from January
Date: 2018-02-25 20:01:45

From 1 January 2018 the VAT on pork and fish reduces from 27 to 5 percent. In practice this means 17 percent lower pork and fish consumer prices. Judit Tőzsér, Lidl Hungary’s...

Our best cakes
Date: 2018-02-25 20:00:35

The Guild of Hungarian Confectioners has announced the ‘Cake of Hungary’ contest for the 12th time, to celebrate national holiday 20 August in style. From the 28 entries the jury selected...

METRO reaches agreement with trade union on wage increase
Date: 2018-02-25 19:56:51

In mid-December METRO Hungary’s management and the Trade Union of Commercial Employees (KASZ) had agreed on a wage increase programme, which became valid on 1 January 2018. As of this date...

They came, they saw, they conquered!
Date: 2018-02-25 19:54:26

Some competition winners from the Sirha Budapest 2018 trade show: the Hungarian final of Bocuse d’Or – Ádám Pohner, sous chef, Kistücsök restaurant (Balatonszemes); Dessert Competition – Gréta Berta and...

Bottles as decoration
Date: 2018-02-25 19:47:06

The National Tax and Customs Administration (NAV) has informed that Act 68 of 2016 on Excise Tax doesn’t regulate the refilling of bottles that used to contain excisable products with...

Artisjus-MVI: the talks continue
Date: 2018-02-25 19:36:50

At their last meeting the representatives of the Guild of Hungarian Restaurateurs (MVI) and the Society Artisjus Hungarian Bureau for the Protection of Authors’ Rights discussed which conditions must be...

Create your display this way!
Date: 2018-02-25 19:30:54

One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....

Coca-Cola HBC Magyarország expands production capacity further
Date: 2018-02-25 19:21:04

Coca-Cola HBC Magyarország has recently purchased 13 hectares of land next to their present factory in Dunaharaszti, making the territory of the production facility 1.5 times bigger. The company plans to...

Calculating ROI
Date: 2018-02-25 19:20:34

In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...

New member of Mars’ management in the CEE region
Date: 2018-02-25 19:12:27

Zuzana Lošáková has been named corporate affairs director of Mars in Central and Eastern Europe. The Slovakian manager has 15 years of experience in corporate affairs and PR. Her task will be...

Nielsen chart of the month
Date: 2018-02-25 18:25:09

Market share (in value) of the Top 10 best-selling household chemicals and cosmetics across the regions, from the 60 categories audited by Nielsen, in the December 2016 and November 2017...

Television commercials can increase OTC products’ market share the most
Date: 2018-02-25 15:24:50

In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...

Closing shops or cutting taxes
Date: 2018-02-25 14:43:18

When the present issue of our magazine went to press, the last information was that it isn’t true that some ÁFEOSZ–COOP stores will stay closed on Mondays, in order to...

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Rural Development Programme going at full speed