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When the inspectors come
Date: 2008-02-29 08:00:00
In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...
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Older people not too old to consume
Date: 2008-02-29 08:00:00
Instead of cult of youth, or at least in addition to it, a cult of age is expected to be in the focus of future marketing by Ákos Kozák, managing...
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Nice combinations by toothpaste brands
Date: 2008-02-29 08:00:00
The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...
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In the course of research, GVH has the power to:
Date: 2008-02-29 08:00:00
• enter and search all premises without permission from the owner or anybody present and to have any premises opened for inspection • search private property including cars and homes...
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Older people open to innovation as well
Date: 2008-02-29 08:00:00
According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...
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True innovation brings profit and distinction
Date: 2008-02-29 08:00:00
Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...
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How to prepare for inspections:
Date: 2008-02-29 08:00:00
• set up a chain of communication • prepare internal regulations to be followed in case of inspection or research • group data and documents, store documents protected by law...
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Youthful consumption
Date: 2008-02-29 08:00:00
According to the findings of a Nielsen survey conducted in 42 countries, the general attitude of society becoming more “youthful” has an effect on consumption. For example, people in their...
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Hungarians record holders in low cholesterol oil
Date: 2008-02-29 08:00:00
According to an online survey by Nielsen, iodised salt is the most popular among functional food products intended to make us healthier, in Hungary. Reduced cholesterol cooking oil/margarine is in...
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Fresh, expensive, French
Date: 2008-02-29 08:00:00
Hungarians never stay neutral when the French are the subject of the discussion. While their wealth of cultural heritage is generally admired, their chauvinistic arrogance and refusal to speak foreign...
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The life over 50
Date: 2008-02-29 08:00:00
According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...
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Health conquering shelves
Date: 2008-02-29 08:00:00
Olive oil, sport and energy drinks, cereals and corn flakes are the most dynamically growing food categories, with annual expansion of 50 per cent. Healthy food has become one of...
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Ten per cent plus within a year
Date: 2008-02-29 08:00:00
Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...
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To be portioned ham is getting more popular again
Date: 2008-02-29 08:00:00
Retail sales of ham in terms of quantity dropped by 5 per cent last year. The 5 per cent increase in terms of value was the result of rising consumer...
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Older people as well
Date: 2008-02-29 08:00:00
According to Ottilia Dörnyei, director of GfK Hungária, a slow shift is detectable in consumption habits towards healthy food. Young families with small children and women over 50 are the...
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Good old regions…
Date: 2008-02-29 08:00:00
Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks...
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Reliable quality hams for Easter
Date: 2008-02-29 08:00:00
It seems that the last Easter season has been a quite successful one for manufacturers of branded hams. The 2007 Easter campaign by the Association of the Meat Industry communicating...
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Rapidly growing assortment of bio products
Date: 2008-02-29 08:00:00
A bio-revolution is sweeping through Europe, producing double digit growth. Expansion is less dynamic in Hungary but still notable. Though the popularity of bio products is growing everywhere, they are...
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Great demand for regional data from Nielsen
Date: 2008-02-29 08:00:00
Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...
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Eggs from milk chocolate are the most popular
Date: 2008-02-29 08:00:00
Retail sales of Easter sweets dropped by 9 per cent in terms of quantity last year. Total sales amounted to HUF 22.5 billion in 2007. Sales continue to be concentrated...
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Products telling stories
Date: 2008-02-29 08:00:00
According to Judit Csányi, managing director of KIDZ-Entertainment Hungary, it is best to select a cartoon character for promoting a product who will not only be accepted by children but...
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Joanna Blythmann: Shopped, the shocking power of Britain’s supermarkets
Date: 2008-02-29 08:00:00
Joanna Blythmann is one of the best known English authors specialising in food. This book deals with the negative effects of the spreading of modern retail systems. However, she does...
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Healthy Growth in Functional Food Market
Date: 2008-02-29 00:00:00
Consumers are becoming more skeptical about the health claims made by food and drink manufacturers. Datamonitor analysis estimates that the combined US, Western European and Asia Pacific functional food and...
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January's unemployment rate of 8.1 percent
Date: 2008-02-29 00:00:00
In the period of November 2007–January 2008, the number of employed people was 3,873 thousand and the number of unemployed people was 343 thousand. In the given period, 54.6 percent...
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European companies have to decrease their sugar output with 1.14 millio tons
Date: 2008-02-28 00:00:00
If they fail to make satisfactory cutbacks, companies risk a final cut with no compensation being imposed on them. Until now, 4.8m tonnes have been renounced within the restructuring scheme,...
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FMCG prise cartel in France
Date: 2008-02-28 00:00:00
If found guilty of anticompetitive practices, the companies could face fines of up to 10 percent of their annual worldwide revenue — possibly amounting to billions of euros. Le Figaro ...
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Not tumult at Janury clearance sales
Date: 2008-02-28 00:00:00
According to Media Research Company in spite of the prise actions and sales outs people don't buy anithing. 75% of the answerers said that don't want and will to shop...
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Grain's Prise on the Top
Date: 2008-02-27 00:00:00
Wheat for May delivery rose to $12.145 a bushel in after-hours electronic trading on the Chicago Board of Trade. Global wheat stockpiles will probably fall to a 30-year low this...
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Tax authority assigns to use the old cash registers
Date: 2008-02-27 00:00:00
According the Hungarian Tax Authority the older type of cash register, which can't rounding are availability. Authority brings in a verdict, that the rounding doesn't qualified as money-making, so traders...
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