Market News
Discount stores rearranging the candy market
Date: 2006-11-20 08:00:00
The retail sales of candies exceeded HUF 15 billion in the August 2005–July 2006 period, with an increase of 9 per cent over the preceding period. The old favourite, hard...
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Only two companies left in the domestic market
Date: 2006-11-20 08:00:00
Sugar factories had a profitable year in 2004, while not all sugar beet producers were as lucky. In Hungarian sugar factories almost half a million tons of white sugar were...
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Promotions to meet special needs
Date: 2006-11-20 08:00:00
With international trade and international brands, the conscious and well-informed cosmopolitan has also appeared. European customers wish to see behind the wide assortment of products available to them. This is...
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Candies: cheap success
Date: 2006-11-20 08:00:00
One out of three candies is a private label product. Average prices are falling, and larger size bags are becoming more popular. Candies seem to be getting „discounted”. It is...
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Production of sweets is shrinking, consumption is not
Date: 2006-11-20 08:00:00
The Hungarian confectionery market grew by 1.5% last year. The domestic range of products meets the Western-European standards, and the market is ruled by the biggest European producers. The competition...
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Sponsorship step by step
Date: 2006-11-20 08:00:00
Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...
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Pet food sales showing steady development
Date: 2006-11-20 08:00:00
Retail trade of pet foods amounted to approximately HUF 35 billion and can expand further. Retail sales grew by 2-3 per cent in the October 2005–September 2006 period compared to...
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From German to Latin taste
Date: 2006-11-20 08:00:00
Hungary’s geological treasures create an environment where the mineral content of natural mineral water is high, and exceptionally healthy for human consumption. The output of the Hungarian production was 700...
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New pace in market research
Date: 2006-11-20 08:00:00
Times are changing in market research. It is no longer enough to have campaign leaflets scanned and processed according to product, period and retail chain, but more data and details...
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Pet food manufacturers think like pet lovers
Date: 2006-11-20 08:00:00
Domestically manufactured pet foods maintain their strong position in the rapidly developing domestic market. Sales of private label products are dynamic, pet keepers are mesmerised by low prices. According to...
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Less sugar, less calories
Date: 2006-11-20 08:00:00
Consumption of wholesome non-alcoholic beverages (mineral water, carbonated soft-drinks and fruit juices) has been steadily growing in the past decade in Hungary; it almost doubled, thus reaching a standard European...
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Small stores in a strong position
Date: 2006-11-20 08:00:00
The value of retail sales of spirits grew by 8 per cent, while the quantity of sales grew by 4 per cent in the October 2005–September 2006 period compared to...
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Favourable domestic trends for wine
Date: 2006-11-20 08:00:00
The year 2004/2005 does not count among the best years of wine production in Hungary. The purchase price of wine dropped by 25% due to overproduction, export fell by 180...
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Palinka reborn
Date: 2006-11-20 08:00:00
Palinka has definitely benefited from EU rules regarding protection of origin. New flavours and designs keep appearing in the market, helping to boost sales. Since Hungary became the sole country...
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Return of the beer bottle
Date: 2006-11-20 08:00:00
In Hungary the beer market is rather static, the yearly turnover is 7.5 million hectoliters (6.9 domestic and 5-600 thousand foreign production). The low-price segment (at present with 15% market...
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Why is headache more expensive on a Sunday?
Date: 2006-11-20 08:00:00
Gyorgy Vamos of National Trade Association was arguing very strongly for the opening of the drug-market on the pages of Népszabadság. In his article published in mid-October he was reasoning,...
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Larger size shower gels are more popular
Date: 2006-11-20 08:00:00
Shower gel sales continue to expand: retail sales in excess of HUF 10 billion showed an increase of 8 per cent in terms of value and 14 per cent in...
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Consumption growing after lifting of duties
Date: 2006-11-20 08:00:00
The legal market of liquors in Hungary has risen by 1-1.5 % in 2005, and has reached the amount of 47 million liters, first of all due to the growing...
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