Events

Employment pessimism is subsiding

GKI’s economic sentiment index continued to improve moderately in February. In the business sector expectations were more optimistic, with the exception of industry – here the confidence index reduced a...

Read more

Selling even more efficiently

New possibilities in sales efficiency – this was the title of the successful professional forum, held on 25 March 2010, organised by InformatiX. Together with their partner companies, the organisers...

Read more

Orange, peach and apple is the ranking in terms of volume

Fruit juice retail sales were down 9 percent in value in the February 2009-January 2010 period, compared to the same period a year earlier and totalled at HUF 42 billion....

Read more

‘It is ending precisely now…’ (Part 1)

‘…so I let it go!’ Tibi Kiss, the lead singer of Quimby probably referred to something else, but we thought it would fit the new, 6-part series by Trade magazin...

Read more

Fruit juices bought less often

GfK Hungária’s ConsumerScan reveals that only 100% fruit juice volume sales remained stable on the shrinking fruit juice market. The segment’s market share improved by 2.5 percentage points in 2009....

Read more

Anti-energy drinks on the shelves ?

‘Instead of too much energy calm, but concentrated attention or complete relaxation’ promises the company that uses a calm cow instead of a red bull as a logo. Slow Cow...

Read more

Cream and waxing strips were the most popular

The annual market of hair removal products is above HUF 1 billion. Retail turnover diminished by 2 percent in value and by 8 percent in volume last year – states...

Read more

Refreshing caffeinated soap

Shower Shock cosmetics contain just enough caffeine to get you through the hardships of waking up in the morning. Caffeine is absorbed through the skin and both soap and shower...

Read more

Razor for every case

Hair removal can be temporary or permanent, regular or occasional, simple or omplicated. As the weather keeps getting better, women – and not only them – find it more urgent...

Read more

DIY sour candy

With Sour Candy Factory we can now make the best sour candy whenever we want at home. Just like in the case of great scientific discoveries, you can try as...

Read more

Insects are afraid, but not of the crisis

Despite the recession the insecticide and insect repellent category remained stable. People are increasingly afraid of dangerous mosquitos and ticks. The latter have not been killed by the local authorities...

Read more

Decorative barcode

New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...

Read more

Manufacturer brands are robust among insecticides

The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...

Read more

No more wasting money

GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...

Read more

Soproni Blaufrankisch united

Sopron region wineries established Hungary’s first collective wine trading company, Soproni Kékfrankos Kft. The company’s assortment is made up of 28 excellent wines from 15 Sopron wineries, alongside the famous...

Read more

Choosing a store and shopping decisions in front of the shelf

Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...

Read more

Minor growth in the processing industry

In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...

Read more

Teflon paint

There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...

Read more

‘Fair share’ is the most effective

Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...

Read more

Deficit in retail

In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...

Read more

Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains

Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...

Read more

Focusing on customers inside and outside of the store

The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...

Read more

A decrease in prices dragged Slovakian turnover down

According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...

Read more

The several-year shrinking of the store network stopped last year

Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...

Read more

Shelf rail came alive

Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...

Read more

Facts and misbeliefs about our trade with Slovakia

Slovakia is the 5th biggest target market of our agricultural export, but it is also one of our top five import markets. Among the countries of the Visegrád Group, Slovakia...

Read more

House of Hungarian Flavours opened in Szentendre too

A new Prémium Hungaricum shop opened in Szentendre at the end of March. There are already 6 partner shops in the franchise system of the Prémium Hungaricum Association, which tries...

Read more

Cheese was special: value sales declined, but volume sales augmented

Cheese turnover fell by 5 percent to HUF 72 billion last year, while in terms of volume a 10-percent growth was registered and retail sales surpassed the 50,000-ton threshold. The...

Read more

Tuned to the frequency of shopping

In Hungarian retail more and more stores use equipment that performs the job of human workforce. Germany company Wincor and Hungarian IT specialists already developed everything the store of the...

Read more

From Michurin to Volkswagen

By buying and using the Mirelite name, Mirsa not only saved a Hungarian brand, but they also proved that SMEs can be strong if they have a modern company structure....

Read more
Oldal