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Intimate relationship with customers
Date: 2008-12-16 08:00:00
Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...
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Low prices and cleanness self-evident in the UK
Date: 2008-12-16 08:00:00
According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...
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Fondants for six billion
Date: 2008-12-16 08:00:00
Fondants are to be sold in the value of HUF 6 billion in the 4-5 weeks before Christmas. 821 tonnes of Christmas figures worth HUF 2.2 billion and accounting for...
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Sales of women’s hygiene products up
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales...
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Incredible nights by the river Moscow
Date: 2008-12-16 08:00:00
Moscow ranks number one on the top list of cities regarding luxury. A two room apartment in a pre-fabricated concrete apartment block costs HUF 50 million and we pay HUF...
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Uniform standards needed
Date: 2008-12-16 08:00:00
The position of vice chairman has been established in the Global Food Safety workgroup of CIES – The Food Business organisation in order to promote further global harmonisation of food...
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Awards for domestic flavours
Date: 2008-12-16 08:00:00
Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...
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The financial crisis
Date: 2008-12-16 08:00:00
We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...
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Growing demand for frankfurters sold by weight in spite of higher price
Date: 2008-12-16 08:00:00
Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of...
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Superbrands – for brand-conscious consumer
Date: 2008-12-16 08:00:00
The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of...
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Merry digital Christmas!
Date: 2008-12-16 08:00:00
As the end of the year is here, we’ll take a look at the future. Today, we see digital solutions wherever we look, because electronic media is highly flexible and...
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Wide gap in frankfurter prices
Date: 2008-12-16 08:00:00
The market of frankfurters serves as a good example of complex and often incoherent consumer behaviour. Though consumers are increasingly concerned about the healthiness of ingredients, private labels show expansion....
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Sales stagnating
Date: 2008-12-16 08:00:00
Retail sales were down by 1.4 percent in August 2008, compared to August 2007. Sales showed stagnation compared to July. Food retail units generated 0.7 percent lower revenues in August...
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Thorough preparations – half way to success
Date: 2008-12-16 08:00:00
We have asked a number of display manufacturers what in their opinion ideal trade marketing or marketing professionals are like. The answer was: those who know their job, know what...
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Private labels generating growth in market of frankfurters made from poultry
Date: 2008-12-16 08:00:00
Sales of frankfurters were up by 4 percent in the first nine months of 2008, compared to 2007. According to data from the ConsumerScan of GfK Hungária, this was the...
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Meat prices to drop by end of the year
Date: 2008-12-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the Market and Price Information system operated by AKI and KSH...
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What briefs should contain
Date: 2008-12-16 08:00:00
What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...
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Sweet white champagne enjoying outstanding popularity
Date: 2008-12-16 08:00:00
Sales of champagne totalled HUF 11,5 billion in the October 2007–September 2008 period, showing year on year growth of 5 percent. Modern store types account for the largest part of...
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Economy in recession, Euro coming
Date: 2008-12-16 08:00:00
According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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Glasses to be clinked this year as well
Date: 2008-12-16 08:00:00
The market of champagne is a stable and predictable one. Demand for cheap imported products is up as a result of the recession. The minimal decline seen in recent years...
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Accommodation generally booked without agents
Date: 2008-12-16 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...
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Five beers – each offering a different experience
Date: 2008-12-16 08:00:00
According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...
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Medals from France
Date: 2008-12-16 08:00:00
Champagnes of the Törley group (BB Zrt. Chapel Hill Chardonnay Brut, Törley Chardonnay Brut and Francois President Rosé) have won three medals at the Effervescents du Monde competition held in...
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Agricultural prices swinging
Date: 2008-12-16 08:00:00
Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...
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Expectations of a CEO regarding the supply chain
Date: 2008-12-16 08:00:00
Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...
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Household consumption of champagne still dropping last year
Date: 2008-12-16 08:00:00
According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....
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Cooking oil producing highest price rise
Date: 2008-12-16 08:00:00
Prices were up by 5.1 percent in October 2008, compared to October 2007, and 0.2 percent higher than in September. Food prices were up by 0.3 percent compared to September....
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Delhaize group in seven countries
Date: 2008-12-16 08:00:00
The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...
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