News and articles
THE ART OF NETWORKING – Inspiring Trade Marketing Club Meeting with Terrace Seating
On June 5 at 2:30 PM, everyone is welcome to the next Trade Marketing Club meeting! Connections are golden – learn how to master them like a pro! This time,...
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Annual inflation in the OECD slowed to 4.2 percent in March
The average annual increase in consumer prices in the member countries of the Organization for Economic Co-operation and Development (OECD) was 4.2 percent in March this year, the lowest rate...
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New environmental fines: companies will now have to dig deeper into their pockets
From May 2025, companies will be subject to significant fines under amendments to the regulations governing licensing, air protection, noise protection, waste management fines, and surface water protection. Under the...
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Márton Nagy: in the long term, we must return to investment-led economic growth
In the long term, we must return to investment-led economic growth – stressed Márton Nagy, Minister of National Economy and the new co-chair of the Joint Venture Association (JVSZ), at...
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250 HUF coupons in nearly 200 Tescos = several million HUF worth of handholds for 3,600 children
Those who shop at Tesco with the Ecumenical Aid Organization’s 250-forint donation coupons between May 12 and June 7 can also support the resumption of life of a family with...
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Young talent, Szécsi Böbe, composed the music for SPAR’s new commercial
The KEMP songwriting camp, organized by Banana Records, was held in Csopak for the fourth time, providing a joint opportunity for Hungarian musicians and songwriters working in various styles to...
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We have the winner of the Mercedes AMG A35 – the HELL grand prize has been won
The grand prize of the biggest prize draw in HELL’s history was awarded in a festive setting: a brand new Mercedes AMG A35. The grandiose promotion took place in nine...
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Consumers increasingly view ice cream as a dessert
According to meteorologists, we can prepare for another hot summer, which will also mark the start of the ice cream season. Auchan experts believe that ice cream consumption is also...
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Lidl has reduced prices again: you can buy beauty products and chemical products 20% cheaper
In line with market competition, Lidl’s price reduction campaign continues: after food, it is the first to significantly reduce the prices of several beauty products and chemical products starting from...
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This is how child inflation developed
The prices of products included in K&H’s children’s inflation basket have increased over the past year. A basket containing a chocolate snail, orange juice, fruit yogurt, hamburger, backpack and spectacle...
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Airwaves’ new brand campaign inspired by fan feedback
Airwaves, a sugar-free chewing gum brand from Mars, is reaching out to consumers with an integrated campaign inspired by fan feedback. The AIRWAVES. RIDE YOUR WAVE campaign invites you on...
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Paperless parking introduced in Allee
Paperless parking has been introduced in Allee, the new system provides automatic entry and exit based on license plate number. The development aims to make parking more convenient and sustainable,...
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Hygiene without compromises
According to Viktor Hegedűs, senior brand and shopper activation manager of Kenvue, in 2024 tampon sales were up a little compared to 2023. Drugstores remained the dominant channel in selling...
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MOL Fresh Corner celebrates 10 years: quality gastronomy at the service of travelers
MOL Fresh Corner celebrates its 10th anniversary this year. With the concept launched in 2015, MOL aimed to take gas station hospitality to a new level and offer a quality...
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Hungarian-Bavarian agricultural relations at the threshold of a new beginning
It is very instructive that we were able to agree on almost all issues. We must seek cooperation and how we can jointly provide effective answers to the emerging challenges...
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Coca-Cola invites consumers to an unforgettable party with the slogan Share a Coke, Share the Music
Coca-Cola is celebrating the return of its “Share the Magic of Coca-Cola” campaign with an unforgettable party. We all remember the “named” bottles, when we could find our own or...
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Hungary’s first business reality show starts on June 3
The Joint Venture Association (JVSZ) has been helping the competitiveness of domestic companies by sharing knowledge for nearly four decades, and one of its key goals is the professional support...
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KSH: industrial production stagnated in March
In March 2025, the volume of industrial production remained at the same level as the same month of the previous year, while adjusted for working day effects, it fell by...
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Gyopáros Alpár: stores operating in settlements with a population of less than 5,000 can apply for operating support
Grocery stores and/or butcher shops operating in settlements with fewer than 5,000 inhabitants can submit their applications for operating support, the government commissioner responsible for the development of modern settlements...
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Paradise isn’t here yet
The government decision to refund the VAT on fruit and vegetables to pensioners has put the offering available in stores in the spotlight. Retailers expect high quality and competitive prices...
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Auchan launches sustainable ice cream in Portugal
Auchan Portugal has teamed up with local brand O Gelado to launch a new vegan banana-coconut flavoured ice cream as a solution to food waste. This article is available for...
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Research related to drought protection and water management is of paramount importance
Research and development related to drought and water management are of key importance for the sustainability of agriculture. The knowledge available at the Karcag National Climate and Landscape Research Center...
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Less sugar, minimum carbohydrates
This article is available for reading in Trade magazin 2025/5. According to Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország, in 2024 the soft drink market showed a slight decline...
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Hungarian-Bavarian agricultural relations at the threshold of a new beginning
It is very instructive that we were able to agree on almost all issues. We must seek cooperation and how we can jointly provide effective responses to the emerging challenges...
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In order to promote agricultural professions, the NAK will also organize “Professional Taster” camps for career seekers in 2025
The National Chamber of Agriculture is organizing free “Professional Taster” career orientation camps for elementary school students in grades 5-6-7 at 19 locations across the country. During the five-day summer...
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HiPP Fruits in cup
HiPP continues to expand its fruits in cup product range with two new variants. The Blueberry and Pomegranate in Apple and Banana and Cocoa Cream cup desserts are now available...
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FBAMSZ: it is advisable to apply for the 2025 agricultural insurance premium subsidy by Thursday
In the unified subsidy application submitted to the Hungarian State Treasury (MÁK), it is possible to apply for the agricultural insurance premium subsidy without penalty in 2025 until May 15...
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Less is always more here!
Consumers show growing demand for products that aren’t just tasty and effective, but also have a composition that meets health-consciousness and sustainability standards. This article is available for reading in...
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Mercedes-Benz Academy students are the best in the country
The students of the Mercedes-Benz Academy in Kecskemét won the tool and equipment manufacturing category and took 2 podium places at the Szakma Sztár Festival on May 10. At the...
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