Events

Greece on top of the inflation list

EUROSTAT reported that consumer prices diminished in the eurozone in July, in comparison with June. In the EU-27 consumer prices were 1.9 percent higher in the same period. Prices decreased...

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Coffee is still a popular and specific drink

In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...

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The freedom of decision making

Shoppers in the 21st century are different: consumers habits have changed, so it is worth rethinking the tools of brand and product communication. How to reach the new type of...

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Disappointing second quarter results in European food retail

In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...

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Non-alcoholic and single-flavour pralines strengthened their position

In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...

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An overview of Hungary’s agricultural foreign trade balance

According to data from the latest report by KSH (Central Statistical Office), published on 30 July, Hungary’s agricultural export was EUR 2,143.6 million in the first five months of 2010....

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Food import is shrinking

In January-May 2010 the volume of export augmented by 17 percent and import growth was at 15 percent. KSH’s quick report reveals that our export balance surplus was HUF 605...

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It is now that brand building among pralines bears fruit

Economic recession hit praline sales rather late, in last October-November. Data by Nielsen indicate that average prices grew significantly and small packaging units strengthened their position, while private labels also...

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Household chemical and cosmetics products seem to stabilise their position

Turnover of the 60 household chemical and cosmetics products measured by Nielsen went above HUF 145 billion in the first six months. Toilet paper, soap, face and anti-wrinkle cream, insecticide...

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Cream that makes you drunk

Cream is a novelty by a Cleveland company called Kingfish Spirits: flavoured cream with 15-percent alcohol content. Cream comes in vanilla, cherry, caramel, raspberry and chocolate flavours, and it can...

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Demand turning to fondant candy in small packaging unit

Fondant candy sales declined: in the period between last November and January 2010 nearly 3,000 tons were sold, 14 percent less than in the same period a year earlier. Nielsen...

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Shoppers prefer general detergents and special-use cleaning products

From the results of Gfk Hungária’s Eating Habits study we learn that the average Hungarian flat owner cleans the flat 2.3 times per week. 27 percent of them do it...

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Cucumber juice

Mr. Q Cumber is an all natural crisp and refreshing drink that tastes like you just bit into an ice cold cucumber. With a bit of ice it eases even...

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In a better market position than the average

Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...

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Variations on gentle washing

Contradictory trends have been experienced in the biggest chemical category – that of washing products. On 5 August Nielsen published a communication about detergent sales declining by 9 percent in...

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iPhone-soap

Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...

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Brand building at full speed among chilled candy bars

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...

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Autumn cleaning (and economising)

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...

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Hungarian consumers plan their shopping in advance

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

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We like to buy chilled candy bars for our children

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

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All brands fight dandruff

The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....

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Consumers did not feel more inclined to buy in the summer either

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

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Demand is shifting towards higher lemon content

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

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Facing innovations

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

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The food industry was one of the losers again

According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...

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40-percent lemon juice is the most popular

Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...

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An information security prized was founded

At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....

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Beer is on top of promotional products’ ranking

Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...

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Manly development on the body care market

The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...

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We continue to spend less on FMCG products

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

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