Events

More and more food consumed in China and Brazil

While the Americans, the British and the French are spending less on food, in China and Brazil more and more food and drinks consumed – shows a British research. According...

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After pálinka, the wine and soda and the home made beer to come

After the government announced the free fruit preparation, the wine and soda and home made beer makers feel, that they suffer unjustified discrimination. They would like to achive a reduction...

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Russia seeks self-sufficiency in chicken breeding

A serious fall may occur in European chicken exports in a couple of years, if Russia succeeds in the development of its own chicken breeding. Consumption slightly increases in the...

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Temporary brand ambassadors

Hostess activity is the art of communicating in person. We asked the leaders of two companies, In-store Team and Rafinanz about the opportunities and drawbacks. Both experts agreed that hostess...

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Margarine sales grew, average prices fell

Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...

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New marketing and advertising directors at Árukereső

From May 2010, István Rácz is the new marketing director of arukereso.hu Kft. The new position was created recently as a result of the price comparison site‘s dynamic growth. As...

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Trade Marketing Club special award: Maspex Olympos, Apenta Drink for a million Forints or for a holiday every week!

The main goal of Apenta’s 2009 campaign was to make more people try the renewed product range, with its modern bottle shape and a more expressive label design. A prize...

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Innovations brought results on the margarine market

While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...

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Help came the second time as well

After the big rains in June, several companies rushed to help flood victims. Szentkirályi Ásványvíz Kft. and the Hungarian Red Cross transported 54,000 litres of mineral water to villages in...

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Protocolar techniques

Trade Marketing Club’s traditional summer meeting and grill party was held on 10 June. Rainy weather did not deter participants from registering and on the day of the event their...

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Modern oils in several flavours

Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...

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Házi Piros Paprika celebrated 20 years

On 4 June Házi Piros Paprika Kft. celebrated its 20th birthday in Bakodpuszta. Last year the company’s sales revenue was HUF 2.6 billion and they integrated 2,000 hectares of land....

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Fighting those extra kilos

Being overweight and the related illness are one of the biggest problems in welfare societies. Update offers clinically tested, lasting solutions to these problems. The system, nomen est omen, is...

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The margarine market expanded despite the recession

According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...

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Spring rejuvenation in ten towns and villages

The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...

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Calculating with everything

Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...

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Large packaging units sell better

Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...

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Completa’s prize game comes to an end

Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...

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Customised bath bomb

After a long day of hard work everyone loves to plunge into a hot bath. Especially if we can prepare the fragrant bath balls ourselves – it only takes five...

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Sugar-free soft drinks – now in the lower categories too

Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...

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Who will be the most talented young Hungarian?

Beck’s Different By Choice Award talent search contest ended on 10 May. From the 47 nominees 10 qualified to the second round. Until 9 June the public can cast their...

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Energising fake blood

A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...

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Pantyliner sales are the most concentrated

Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...

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Free research tool for advertisers and agencies

IAB Europe and Google will launch a service called Consumer Commerce Barometer (CCB), which provides agencies and advertisers with consumer data. CCB is a free on-line research tool that relies...

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Ecologic packaging for the milk industry

A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...

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Good opportunities in the intimate sphere

An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...

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Growing importance of managing fresh categories

InterMopro, InterCool and InterMeat – the trade fairs of dairy, meat and frozen products will be held on 12-15 September in Düsseldorf. From Hungary six companies are going to participate...

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Retail keeps plunging

According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...

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What will we eat when we grow up?

This spring Hungary is about to appeal to the European Court of Justice, because after a long moratorium a few months ago the European Commission gave green light to growing...

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Franchising works well in Hungary

According to data from the Hungarian Franchise Association, 18,000 enterprises are members of the 340 franchise networks in Hungary – we are ahead of the neighbouring countries. A well-organised franchise...

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