Events
Protocolar techniques
Date: 2010-07-06 08:00:00
Trade Marketing Club’s traditional summer meeting and grill party was held on 10 June. Rainy weather did not deter participants from registering and on the day of the event their...
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Retail keeps plunging
Date: 2010-07-06 08:00:00
According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...
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What will we eat when we grow up?
Date: 2010-07-06 08:00:00
This spring Hungary is about to appeal to the European Court of Justice, because after a long moratorium a few months ago the European Commission gave green light to growing...
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Calculating with everything
Date: 2010-07-06 08:00:00
Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...
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The meat industry is waiting for the grill season
Date: 2010-07-06 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the abattoir entry price of slaughter pig in...
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The government is against the abuse of dominance
Date: 2010-07-06 08:00:00
There is a chapter in the new government’s programme called ‘Measures against the abuse of dominance and monopolies’, which states that in a market competition the better wins if there...
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New marketing and advertising directors at Árukereső
Date: 2010-07-06 08:00:00
From May 2010, István Rácz is the new marketing director of arukereso.hu Kft. The new position was created recently as a result of the price comparison site‘s dynamic growth. As...
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Growth in external demand surpasses domestic demand growth
Date: 2010-07-06 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, technically the recession ended in the 1st quarter of 2010 in Hungary as well and a 1-percent economic growth...
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Help came the second time as well
Date: 2010-07-06 08:00:00
After the big rains in June, several companies rushed to help flood victims. Szentkirályi Ásványvíz Kft. and the Hungarian Red Cross transported 54,000 litres of mineral water to villages in...
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In April Hungary was on top of the EU’s inflation list again
Date: 2010-07-06 08:00:00
In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...
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Free research tool for advertisers and agencies
Date: 2010-07-06 08:00:00
IAB Europe and Google will launch a service called Consumer Commerce Barometer (CCB), which provides agencies and advertisers with consumer data. CCB is a free on-line research tool that relies...
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‘It is ending precisely now…’ (Part 3)
Date: 2010-07-06 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we examined...
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Franchising works well in Hungary
Date: 2010-07-06 08:00:00
According to data from the Hungarian Franchise Association, 18,000 enterprises are members of the 340 franchise networks in Hungary – we are ahead of the neighbouring countries. A well-organised franchise...
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Declining sales by discount stores in the Czech Republic
Date: 2010-07-06 08:00:00
In the first qarter of 2010, value sales in food retail decreased by 3.2 percent in the Czech Republic (in Hungary by 3.5 percent), while volume sales diminished by 2.8...
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Chain reaction
Date: 2010-07-06 08:00:00
If I say franchise in Hungary, nine out of ten people think of catering. Truth is that in catering most are not aware of the advantages offered by franchising. Franchising...
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Prices of seasonal food products boosted inflation
Date: 2010-07-06 08:00:00
Compared with the previous month, the average consumer price increase was 0.9 percent in May 2010, but compared with May 2009 prices were up by 5.1 percent. KSH’s quick report...
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Growing spending
Date: 2010-07-06 08:00:00
Between 31 May and 6 June the average daily spending by consumers was USD 80, the highest since the economic crisis broke out in December 2008 – reported Gallup on...
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Food product export reduced
Date: 2010-07-06 08:00:00
According to KSH, in January-March 2010 the volume of export improved by 16 percent and that of export grew by 13 percent in comparison with the same period a year...
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Discount holidays
Date: 2010-07-06 08:00:00
According to a survey by SymphonyIRI, in the US more people will economise on holidays this year than last year. The population of cheaper destinations is growing, and camp sites...
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Margarine sales grew, average prices fell
Date: 2010-07-06 08:00:00
Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...
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Házi Piros Paprika celebrated 20 years
Date: 2010-07-06 08:00:00
On 4 June Házi Piros Paprika Kft. celebrated its 20th birthday in Bakodpuszta. Last year the company’s sales revenue was HUF 2.6 billion and they integrated 2,000 hectares of land....
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The World’s Hottest Brands
Date: 2010-07-06 08:00:00
AdAge Insights published its report about the world’s 30 hottest brands and their stories. The global expansion of Nando’s, a chicken restaurant from South Africa, or H&M illustrate how local...
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Innovations brought results on the margarine market
Date: 2010-07-06 08:00:00
While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...
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Spring rejuvenation in ten towns and villages
Date: 2010-07-06 08:00:00
The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...
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Temporary brand ambassadors
Date: 2010-07-06 08:00:00
Hostess activity is the art of communicating in person. We asked the leaders of two companies, In-store Team and Rafinanz about the opportunities and drawbacks. Both experts agreed that hostess...
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Modern oils in several flavours
Date: 2010-07-06 08:00:00
Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...
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Trade Marketing Club special award: Maspex Olympos, Apenta Drink for a million Forints or for a holiday every week!
Date: 2010-07-06 08:00:00
The main goal of Apenta’s 2009 campaign was to make more people try the renewed product range, with its modern bottle shape and a more expressive label design. A prize...
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The margarine market expanded despite the recession
Date: 2010-07-06 08:00:00
According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...
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Food exports falling
Date: 2010-07-06 00:02:59
The trade balance is still improving, but already there are signs in the improvement of the internal demand. The export-import gap is narrower than last year: exports improved by 16.8,...
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Beverage producing techniques at the Brau Beviale
Date: 2010-07-06 00:02:41
The Brau Beviale 2010, that will be held between 10 and 12 November prepares in the Nuremberg Exhibition Centre with a new look and with full force to the start....
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