Market News

Frozen food most popular in youngest age group

According to survey of eating habits conducted by GfK Hungária, one out of two consumers like frozen food. These products enjoy higher than average popularity among young consumers and in...

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Beer industry optimistic about PET ottles

Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...

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Super supermarkets

According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...

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Germans attached to the PICK brand

According to Gábor Ámann, sales and marketing director of PICK-Szeged, they are forced to boost export, in order to be able to produce premium products on an economic scale. At...

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Domestic market of jam expanding

According to data from the ConsumerScan of GfK Hungária, the jam market showed expansion in terms of both value and quantity in the first half of 2008. As a result...

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Instant food on trays increasingly popular

The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...

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Growing demand for premium beers

Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...

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Budapest region on top

Purchasing power in Hungary has been mapped by GfK Hungária for the sixth time this year. Hévíz, the wealthiest settlement outside Budapest two years ago is now only third with...

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Solid grow at the consumer prices

In October 2008 consumer prices increased by 0.2% compared to the previous month and rose by 5.1% compared to October 2007. In the first ten months of 2008 the average...

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Bent cucumbers can be sold by retailers from next July

End to minimum shapes and sizes for 26 fruits and vegetables, such as aubergines and apricots, cherries, garlic, leeks, peas, spinach and watermelons. But 10 standards will remain.  Misshapen fruit...

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Prices jump up in Latvia

In the 27 member states of EU according to the harmonized data the annual inflation was 4.2% in September 2008 compared to September 2007.  The lowest annual rates were observed...

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Retailers Association Expects Flat Sales Next Year in Germany

HDE, the German retailers’ association, has announced that it expects sales at stagnate in 2009, but said it expects them to be good during the upcoming Christmas season.  The Wirtschaftswoche...

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The financial balance improves, but the GDP stagnates in 2009

The forecast prepared by GKI Economic Research Co. in co-operation with Erste Bank shows that in the radically changed global economic environment the Hungarian economy takes a completely new path...

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The trade balance deteriorated

In September 2008, according to first estimates of Central Statistic Office, exports amounted to HUF 1,612 billion (EUR 6,724 million), while the value of imports reached HUF 1,576 billion (EUR...

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European Consumers Spill the Beans on Food Labelling

The study questions 17,300 people in France, Germany, Hungary, Poland, Sweden and the UK, both in supermarkets and at home, and finds on average 18% of Europeans (27% in UK,...

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Research – month to months more privat label products in the leaflets

According to GfK Hungaria the leaflets are since many years very popular.   The research company observs the leaflets of the retail sector since 2003, the biggest adviser are in...

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China Detains Suspect in Melamine Eggs Case

The owner of a Chinese feed factory suspected of adding melamine to its product which turned up in tainted eggs has been detained.  Chinese eggs came under the spotlight after...

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Expansions in Bosnia

According to reports in the Bosnian press, the local unit of Mercator plans to capture a 5% market share in the country by 2010.  Citing Director, Mensud Lagumdzija, the retailer...

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Export decreased in August

In August 2008, the export volume decreased by 7, while that of imports by 8 percent as compared to the same month in the previous year. The trade balance showed...

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8th Night of Hungarian AdEaters

The internationally acclaimed 'advertainment' show celebrate dover 350 of the finest, most amazing, artistic and creative TV & cinema advertising films from around the world! The show on 29th November...

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The better to now the consumer, the better to get the possibility to keep it

Kirowski and GfK Hungária organised a workshop about marketing and communication strategies in time of crisis.  On the exclusive workshop researchers, businessmen, ad agency people talk about handling with the...

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World exhibitions to arrive in Hungary

Europe’s most modern and highest standard event and exhibition center, where the most renowned international world exhibitions, trade fairs and tour events will take place, is going to be built...

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Companies recall 100,000 laptop battery packs

Computer makers are recalling 100,000 laptop battery packs made by Sony Corp. after 40 reports of overheating, according to a U.S. Consumer Product Safety Commission.  The voluntary recall applies to...

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Junk Food Ad Spend Down, but Moving Across UK Media

Junk food ads have been appearing less on British television, thanks to an April 2007 ban on ads that mislead nutritional value, encourage excessive food/beverage consumption, or otherise promote an...

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The most efficient Hungarian ads will be awarded

The 7th Effie competiton was organised by the Hungarian section of the International Advertising Association and the Association of Communication Agencies in Hungary. EFFIE award – globally famous award in...

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Dutch Supermarket Sales Expected To Grow

The new study said revenues are expected to grow to E789m in the week before Christmas, up from E737.6m last year.  During Christmas Supermarket sales during Christmas are expected to...

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