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Improving position for ham in an expanding market

According to Nielsen, some growth was detectable in the retail trade of cooked/smoked meat. The combined market share of the three seasonal Easter product categories increased by half a per...

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Civilised people like mineral water

Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...

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Prices, strategies, consumers

Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...

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Ham: full of opportunities

Among meat products, ham is the category probably offering the most opportunities. Sales are rising every year, and manufacturers have come up with successful innovations. And there is always Easter....

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Convenience – the world we live in

Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...

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Record breaking exhibition

The assortment of fruits and vegetables kept by stores is playing an increasingly important role in the competition for customers. This fact was reflected by the Fruit Logistica exhibition held...

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Biggest price increase for potato chips

Retail sales of snacks grew by 8 per cent last year compared to the previous year and exceeded HUF 33 billion. ACNielsen has registered a 6 per cent increase in...

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Young people like frozen pizzas

37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...

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Austrian export-import balance positive for the first time

Austria exported more food than it imported for the first time, last year. Austrian food sales to Hungary grew by 22 per cent last year, while Hungarian export to Austria...

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A few innovators and a lot of followers

The invasion of private labels and no name products following our accession to the EU, certainly pose a challenge for the manufacturers of salty snacks. The first results of renewed...

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Branded paper ware for individualists

Many companies specialise in paper products for the HoReCa sector. FOREST-TREND Kft. is one them.Of course, FOREST-TREND Kft. can help in designing products which are becoming increasingly popular. According to...

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Brushing teeth more frequently

One of the signs of the spreading of health-consciousness is that more toothpaste and toothbrushes were sold last year than a year earlier. This was one of the findings of...

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Winners are the biggest users of paper towels

According to data from the joint data base of GfK Hungária and Szonda Ipsos, the Product Media Index (PMX), one out of two Hungarian households use paper napkins and towels....

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More teeth to whiten

Even whiter teeth, with electric toothbrushes is the trend for the toothpaste and toothbrush market. The big categories in mouth care are only developing very slowly, since Hungarian mouth care...

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Wellness resorts becoming more popular

The number of nights spent by guests in commercial places of accommodation fell by 3,5 per cent last year. According to a report by KSH, total income in the sector...

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Sugar from sugar

Something is wrong with labelling. I can imagine what customers think when looking at labels saying: sugar X %, fat 0 %” . Beyond the Atlantic, the approach to this...

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Drugstores improve their position

The market of hand and body care lotions is approaching HUF 8 billion in value. The Retail Index of ACNielsen shows moderate expansion last year with growth of 1 per...

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Bird flu and the price of chicken

The Agricultural Research Institute (AKI) prepared a survey about the effects of last year’s bird flu outbreak on the number of chicken and chicken prices. The publication by KSH and...

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To select or to return?

The Ministry for the Protection of the Environment is trying to do something about people who throw away plastic bottles used for packaging drinks. It is questionable if a German-style...

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Body care in new colours

Looking at market research data only, we might get the impression that no big changes are taking place in the category of hand and body care products, although a number...

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Real incomes: two years back in time

According to a forecast by GKI Gazdaságkutató Zrt, prepared with the co-operation of Erste Bank, the rate of economic growth will slow down this year but both the external and...

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(HU) Új kihívások előtt a KISOSZ

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(HU) Az E- számok és ami mögötte van

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