Other
Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
Read more
Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
Read more
Chains of small stores suffering biggest loss 2007
Date: 2008-03-28 08:00:00
According to the Retail Analysis 2007 study by GfK Hungária, discount stores and hyper markets improved their respective market positions, while the FMCG sector slipped into relative recession last year....
Read more
Faktoring ABC – about factoring in simple terms
Date: 2008-03-28 08:00:00
We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...
Read more
More effective compact washing powders more expensive
Date: 2008-03-28 08:00:00
Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...
Read more
CIES: business objectives and responsibility
Date: 2008-03-28 08:00:00
According to a survey conducted for CIES, manufacturers and retailers agree: leading enterprises in the food sector are able to view issues from a far wider than purely business perspective....
Read more
FMCG retail chains ranking
Date: 2008-03-28 08:00:00
21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...
Read more
Market of washing powder shrinking – fortunately this time
Date: 2008-03-28 08:00:00
While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...
Read more
European champions in promotions
Date: 2008-03-28 08:00:00
Supermarkets account for half of total FMCG sales in The Netherlands, while both the market share and turnover of hard discount stores is shrinking. The food retail business is highly...
Read more
The inquisitive eyes of MARI
Date: 2008-03-28 08:00:00
Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...
Read more
Trapped colours
Date: 2008-03-28 08:00:00
Spotless colour trap tissues help to prevent different colour clothes leaving stains on others during washing. They have been present in the Hungarian market under the brand name Grey since...
Read more
Visiting neighbours
Date: 2008-03-28 08:00:00
The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...
Read more
To see and to be seen – in stores as well
Date: 2008-03-28 08:00:00
According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...
Read more
Exceptional advertising for softeners
Date: 2008-03-28 08:00:00
Fabric softener is the sixth largest among the 60 categories of chemical products monitored by Nielsen. Total annual sales amount to almost HUF 13 billion. Sales increased by 6 per...
Read more
Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
Read more
Hard time for private labels in the market of chewing gum
Date: 2008-03-28 08:00:00
Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account...
Read more
Fabric softeners with exotic fragrances and attractive packaging
Date: 2008-03-28 08:00:00
The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...
Read more
Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
Read more
Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
Read more
Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
Read more
What’s on TV?
Date: 2008-03-28 08:00:00
For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...
Read more
Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
Read more
Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
Read more
RFID in the refrigeration chain
Date: 2008-03-28 08:00:00
Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....
Read more
Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
Read more
Globetrotter store system in Köln – shopping in the 21st century
Date: 2008-03-28 08:00:00
All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and...
Read more
Carried away by trends
Date: 2008-03-28 08:00:00
Trend has become a trendy word. How can trends be researched, foreseen and defined? These were the questions discussed at conference organised by Dr. Törőcsik Marketing Inspiration – Consumer Behaviour...
Read more
Fruit juices doing well
Date: 2008-03-28 08:00:00
Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...
Read more
Digital Signage – the future is here!
Date: 2008-03-28 08:00:00
– Technological progress brings about new and specialised marketing solutions like Digital Signage, usually regarded as a form of home advertising – says–Attila Csizmadia, chairman of the Digital Signage Division...
Read more
30–40 age group drinking fruit juice
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The...
Read more