Market News

Electronic communication: an investment with rapid return

Consumers remain the most important for a company even in the worst economic period, and a comprehensive, fast and accurate business management system with electronic devices creates advantages for them...

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Restructuring, not restoration

Market research company NPD asked the opinion of 71,000 consumers and found that shopping habits changed for good, there is no hope for restoring them. The cake has become smaller...

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With flower seeds for bees

Bees are an endangered species that play a vital role in preserving the balance of our environment. UK drinks company Innocent, the National Trust and the Irish Beekeepers’ Association started...

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Information updated daily

Péter Csík, the managing director of Compton Informatikai ZRt. is of the opinion that in the dynamically changing competition only IT-supported flexible data processing can serve all the needs of...

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Santa Claus in the summer

More than 500 units of Sears, Toys R Us, Target and a few other American retail chains decided to push Christmas promotions as early as July. They give a 40...

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Garden stores flee forward

No precise data is available on the size of the domestic garden plant market, but experts’ estimate is that there are about 100 wholesalers in the country. Most of them...

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The background of the future

‘Future Store’ is not only about the equipment on the shop floor: an integrated IT system also forms part of it. These days when retailers try to keep only a...

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Growing media spending

Zenith Optimedia (Publicis Group) increased its forecast for the growth of global media spending to 3.5 percent in the year 2010. Earlier 2.2-percent expectations were modified because of recent global...

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Pricer shelf label in the Hungaricum Corner too

CBA and Szintézis Informatika proved that they not only lead the way in innovation (CBA was the first food store to use electronic shelf labels), but also in promoting Hungarian...

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Gifts are ready to be given

We are witnesses to a concentration process on the Hungarian promotional gift market. Economic recession left its mark on the segment: Győző Sauer, 3L Gift Kft.’s managing director told Trade...

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Turnover increased in the country of supermarkets this June

In Austria food retail turnover grew by 1.5 percent in value in the June 2009-May 2010 period, compared with the same period a year earlier – informs Sigrid Göttlich, the...

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Packaged expectations

According to data from the World Packaging Organisation (WPO), the global packaging material market represented a value of USD 564 billion in 2009, from which the consumer packaging market was...

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Promotional gifts and prizes

There are evergreens on the prize gift market, for example all kinds of technical devices and IT gadgets. Obviously these cannot be used in every segment of the market and...

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The Internet helps in buying medicine

Hungarian medicine and medicinal product buyers use the Internet to gather information more often than other nationals. A Nielsen survey (conducted in 55 countries) found that 34 percent of Hungarian...

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The silent shop assistant

Trends in the packaging of daily goods are influenced by global processes in world society and economy, creating new opportunities and demand, but posing new challenges as well. Experts have...

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The wine market is waiting for better times

– Sales and buying occasions of consumers moved drastically towards products supported with promotions. It is promotion campaigns that drive consumers to sales channels and products – Gábor Soltész, president-director...

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Shoppers who buy vodka are likely to put other drinks in the basket too

Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...

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Ready to be transported and put on the shelf

Global trends influence the Hungarian collective packaging market. One of the current trends is using lighter cardboard products, especially on developed markets. In Europe demand is constantly growing for below...

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Wine has become cheaper in retail chains, while organised retail is consolidating

According to the Nielsen Retail Index, wine value sales grew by 14 percent and volume sales were up 8 percent in the eight retail chains measured by Nielsen, in the...

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Traditional shops increased their market share

According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in...

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The Spritzer Bus has hit the road

The idea came from the Community Wine Marketing Fund: promoting spritzer made from good Hungarian wines with a 2-month, nearly 2,000-km tour around the country. Early July ‘spritzer master’ András...

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Long-established Hungarian meat brands stand firm

Although meat is one of the essential food products, the market was unable to evade the effects of economic recession. Zoltán Nagygyörgy, PICK Szeged Zrt.’s product manager told us that...

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Failing to catch the consumer groups, for ten years now

The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...

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Failing to catch the consumer groups, for ten years now

The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...

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Harvest to start

The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...

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Harvest to start

The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...

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Nearly 5 percent shrinkage in the retail market

The retail sales volume – adjusted from calendary effect – in the first half of 2010, fell by 4.7, in June by 4.6 percent, compared to the same period of...

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Nearly 5 percent shrinkage in the retail market

The retail sales volume – adjusted from calendary effect – in the first half of 2010, fell by 4.7, in June by 4.6 percent, compared to the same period of...

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