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Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...
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Premium quality cheese varieties
ERU Food Trading Kft. is the distributor of a wide range of high-quality Dutch cheese products. Managing director András Lengyel informed us that Dutch parent company Royal ERU is present in many...
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The Netherlands is the home of delicious cheese varieties
Dutch cuisine has many peculiar characteristics and in addition to Dutch flavours, the cuisines of several countries are present in the country, with Indonesia having an especially strong presence, thanks...
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More and more new OTC products
According to Boglárka Dezse, marketing leader of Béres Gyógyszergyár Zrt., the market of OTC drugs (products that can be bought without a prescription) and dietary supplements transformed considerably in recent...
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Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!
The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...
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Healthy is the new sexy
According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...
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Slaughter pig prices at a peak
In June 2017 agricultural production prices increased by 2.5 percent from the level of June 2016 – reported the Central Statistical Office (KSH). This rise was the result of the...
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Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card
Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...
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Retail was flying high in June
In June 2017 like-for-like retail volume sales augmented by 5.5 percent; adjusted for calendar effects, the sales growth was 6 percent – reported the Central Statistical Office (KSH). Food and...
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Advances from EU funding are now paid sooner
According to GKI Economic Research Zrt., Hungary’s economy grew faster than expected in the 1st quarter of 2017. This growth slowed down a little in April but speeded up again...
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Beef’s price is rising slowly
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) revealed that on the 27th week of 2017 eggs cost EUR 1.16 at the place...
Read moreFM: The Hungarian vine and wine sector is in a moment of impetus
The Hungarian vine and wine sector is under development, which is also supported by the fact that the Hungarian exports of wine was 26 percent more in volume and 18...
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Fazekas: the effect of eastern opening can be detected in agricultural exports
The impact of eastern opening can be detected in agricultural exports. For example the exports of pork to China have expanded to one and a half and the Far Eastern...
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Primavera: already at the airport and on the runway
Since the beginning of summer, domestic and foreign audiences traveling through the Budapest airport can also purchase Primavera mineral water from the Heinemann Duty Free stores. This brand will be...
Read moreWine festival on the terrace of the Buda Castle
Europe’s most beautiful wine festival, the Budapest Wine Festival will open for the twenty-sixth time in September. The visitors can taste thousands of wines from nearly 200 domestic and foreign...
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The client does not sleep, does not queue!
Budapest’s favorite 0-24 retail chain is introducing the world’s fastest barcode reader in its stores. In the 0-24 grocery stores, queues and the transduction of the cashier zone are particularly...
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BrandFestival again in October
The summit meeting of the Time Magazine, Emirates Group, METRO, Viber, Coca-Cola, KPMG, Nestlé, Microsoft and many other brands will take place in October. Central Europe’s largest brand and corporate...
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Huge novelty at Auchan
The Auchan retail chain has undertook home delivery from now to all parts of Budapest, so there are four chains offering this service in the capital. Now it is possible...
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KSH: the number of employees has increased further
During the three-month period from early May to the end of July, the average number of employees was 4 million 434 thousand, 62 thousand more than a year before. Compared...
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Nébih: every second passenger attempted to pass with forbidden meat product through the Ukrainian border
The officers of the National Tax and Customs Administration (NAV) and the National Food Chain Safety Office (Nébih) found forbidden meat product at every second passenger who attempted to pass...
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The economic sentiment of the euro area is on a ten-year peak
The economic climate in the euro area in August strengthened to a more than ten-year peak. According to a report issued Wednesday by the European Economic and Financial Affairs (EcFin),...
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Street food for all food sensitivities
Everybody deserves a good burger, gofri, or taco, so more and more street food producers are thinking about those people who have some food intolerance or follow different diets. From...
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New Zewa Just1 5-ply toilet paper
New Zewa product Just1 is much thicker (by 47 percent) than the company’s premium quality Deluxe toilet paper, plus its sheet size is 27 percent bigger, therefore its absorption capacity...
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Ooops! Maxi 2-ply paper towel
Ooops! Maxi is a 2-ply paper towel with excellent absorption capacity, which is very practical because sheets can also be torn off from the inside of the roll. The 500-sheet...
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Família Toast ham slices 3300 g
Família Toast ham slices are made from pork leg and shoulder, with harmonic spicing. The product’s pleasant taste and excellent price-value ratio make it an ideal part of diverse and...
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Pápai Sliced Bacon
New products have been added to Pápai Hús Kft.’s product portfolio. Since July the product has been available in shops in a new packaging and with a new look, in...
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‘The most successful promotion of 2016’ – gold medal and special award winners
The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...
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Twist Pink tuna in olive oil
Del Pierre C. E. Kft. created the limited edition Twist Pink 4×80 g canned tuna in olive oil product to support the work of the Curing Breast Cancer Foundation. The...
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NIVEA Q10 Plus C energetizáló ránctalanító arcápolók és szemkörnyékápoló
NIVEA’s new, energising facial care product range contains two strong antioxidants: Q10 coenzyme and vitamin C, which make the cells breathe more easily and revitalise them. Contact: Beiersdorf Kft. Gabriella...
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Everything that can make shopping more comfortable
Our magazine asked market players how in-store space can meet the requirements of the digital age, environmental protection and complex consumer needs? Edit Nagy, sales director of WANZL Magyarország Kft. told...
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