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Agricultural prices augmented at the beginning of the year

KSH’s report informs that the production price index of agricultural products went up by 0.2 percent in February 2010, compared with the same period a year before. This February vegetable...

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Germans shoppers buy comfortably in a pleasant environment

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

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Behind the scenes

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

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Increasingly conscious decisions by shoppers

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

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A stable yoghurt market with strong manufacturer brands

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

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Down on your knees or standing up?

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

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Television advertising campaigns’ reach can now be measured electronically

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

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Yoghurt drinks are coming up

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

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Private life made public

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

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‘It is ending precisely now…’ (Part 2)

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

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Households spent less on yoghurt last year

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

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The fourth screen

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

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Net wages escalated by ten percent

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

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Ice cream sales by shops took a favourable turn

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

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Category identifying placement

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

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The first quarter of the European food retailing was successful

The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...

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The foreign suppliers are cautious with the Hungarian firms

According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....

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One shopping center for nineteen thousand Pécs inhabitants

Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...

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Goats and sheeps may escape from the electronic chip

The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...

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Consumer confidence is on its ten-month nadir in China

In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...

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Several billion storm damages hit the agricultural sector

The weekend rain caused several billion HUF damage to the country's agriculture. According to the Hungarian Chamber of Agriculture, more than 150 thousand hectares are under water. After the near...

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Butter has been getting more expensive for weeks now

The price of butter increases for weeks now at the international markets, in some places the price rises were about 30 percent. The global demand for butter increases at the...

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Suppliers versus Multis: differencies between law and practice

The food processors are preaparing for group complaint against the chains. According to the informations of Népszabadság; the National Federation of the Food Processors (Éfosz) requested datas from its members...

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Shopping malls: Do not close the shops on Sunday!

The limitation of the opening hours on Sunday is not timely in the current situation – assessed the Hungarian Association of Shopping Centers (MBSZ) on its Friday meeting. The association...

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Hungarian households are on diet

Public dieting continued in the first quarter of the year. People increasingly pay back their foreign currency loans, so their housing and other consumption purposes indebtedness have reduced. In the...

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The healthy lifestyle is getting more important at the workplaces

According to the research of Nestlé; the graduate students and college students expect healthier lifestyle from their workplaces. The questionnaire responses suggests that, compared to 2009, the number of those...

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Salami from old grey beef

The Körös-Maros National Park came up with an own product. Salami will be manufactured from Hungarian grey beef, of course, from only the aging part of the stock. The salami...

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Industrial production increased by nearly 3 percent

According to the Central Statistical Office; Industrial production increased by 2.8 percent in March 2010, compared to the same period of last year. Production volume in the first three months...

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Survey over the domestic beer consumption habits

The KutatóCentrum surveyed 1028 beer beer consumers over their consumption habits and over the consumer attitudes connected to beer. Twenty-six percent of the online survey respondents consume beer several times...

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We have no chance without effective trade developments in the foreign markets

A significantly better trade promotion is required for the Hungarian enterprises to keep pace with the competitors of the foreign markets – said Parragh László. The President of the Hungarian...

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