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Hollywood helps toymakers to survive

After a sad Christmas season world biggest toy makers forecast a better 2009, companies see several growth possibility thanks to the now comming Hollywood films as X-Men, Transformers 2, and...

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Trade balance showed a surplus of 33 million euros

According to KSH, national statistic office in December 2008, exports amounted to HUF 1,163 billion (EUR 4,371 million), while the value of imports reached HUF 1,186 billion (EUR 4,447 million)....

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Seven CEE countries on Coface's negative rating list

In all, 22 countries were either downgraded, placed on negative watch or had their positive watch withdrawn.  For the year 2008, Coface registered an increase of 47% in its global...

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Farmers protests grip Europe as prices slump

After peaking at the end of 2007 on the back of a global commodities boom, wholesale milk prices dropped by 50 percent on average last year, Hungarian farmers have HUF...

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Decreasing inflation, weak forint

The forecast prepared by GKI Economic Research Co. in co-operation with Erste Bank shows that both the depth and duration of the global recession are for the time being completely...

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HUF 130-140 billion EU subvention could lost

We have to pass the new SPS law, as soon as possible, otherwise the Hungarian stock-farming will cut back between 2010-2012 – said Barna Forgács, president of Hungarian Chamber of...

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People drink less fruit juice in the crisis

Last years the total fruit juice sales decreased by 4%, specialist said this year the fall could be 5-7%.  Sió-Eckes, owned by German Eckes-Granini group, sold 71 million liter fruit...

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Big harvest, decreasing demand for malt

After several years of impressive growth the worldwide consumption of beer could remain flat this year as the economic downturn hurts demand.  Between 2005 and 2008, worldwide beer production rose...

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The role of the personal consulting is growing at the vitamin market

According to GfK's Healthcare and Consumer Tracking researches altough Hungarians think to take vitamins is an important way to healthcare, but they bought less pills in the last two years....

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98-Cent Produce Packs brought new shoppers for Fresh & Easy

Tesco’s US subsidiary Fresh & Easy has reported that its produce sales have increased by more than 11% with its new 98-Cent line since January when it was introduced.  The...

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Volume of exports and imports for new member states continued to expand dinamacally

In November 2008, the export and import volumes decreased by 8 and 12 percent, respectively, however in January-November both the exports and imports increased by 5 percent as compared to...

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In spite of excellent agricultural land, there is no closing up in CEE

The CEE food industry is sitting in a vicious circle, for weak needs the answer is weak offer – said an UNIDO research, published by business daily Világgazdaság.  UNIDO is...

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Brazil and Mexico may be a way out of crisis

According to a recent survey conducted by Altradius among 300 companies world-wide, Latin American countries are becoming increasingly attractive destinations for companies looking for a way out of recession. Brazil...

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Softeners over HUF 13 billion per year

Softeners are the sixth biggest category among the 60 chemical categories monitored by Nielsen with total sales of HUF 13 billion in the November 2007-October 2008 period. This category is...

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South-west dynamic, north-east slowing down

Among local regions, retail sales show the most dynamic expansion in the south-west, according to data from Nielsen. In the north-east, no expansion has taken place in terms of value,...

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Aastra expanding in the region

In December 2008, an independent subsidiary was formed in Austria and a representative office opened in Hungary by Aastra Technologies Ltd. The Canadian company is present in 100 countries, offering...

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Little loyalty, many promotions for softeners

Softeners are one of the categories where promotions were most frequent in 2008. According to data from MEMRB, the Hungarian market of HUF 16 billion is dominated by three major...

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What should I wish for in 2009?

At the end of the year, we always look back to see what we have achieved. News of the financial crisis and economic recession has brought a lot of uncertainty,...

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New generation of self-service cash registers

A new generation of self-service cash register solutions is to be introduced in the Hungarian market by NCR. The improved NCR SelfServ™ Checkout offers faster and more convenient solutions than...

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Fewer people buying larger quantity of softeners

According to ConsumerScan data by GfK Hungária, the number of households buying softeners in the first nine months of 2008 was down slightly compared to the preceding year, but the...

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Deli counter

Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...

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Human size educational campaign

On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...

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Refrigerated yet fresh…!!!

In recent years, one of the most notable consumer trends has been the growing demand for fresh products. At the same time, sales of refrigerated products have also grown dynamically....

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Displays: from manufacturing to feedback

In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...

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Stable ranking for chemical products

Unlike foods, the top 10 of chemical products has remained unchanged for years. A graph of the retail sales generated by the top 10 household chemical and cosmetics products is...

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Economising and uncertainty

– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...

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The thing to be learned,…

… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...

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Solvency of German companies deteriorating

Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...

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Smaller, specialised events expected in 2009

Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...

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Nutritional values increasingly influencing shopping decisions

A survey has been conducted in six EU member states including Hungary about health conscious shopping decisions. A number of positive changes in Hungarian consumer habits have been detected. The...

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