Market News

Safety and closeness
Date: 2010-09-22 08:00:00

Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

It is cheaper at home
Date: 2010-09-22 08:00:00

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

The 5 winners of ‘The Heart of the Community’ programme were drawn
Date: 2010-09-22 08:00:00

One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...

The paper tissue season is about to start
Date: 2010-09-22 08:00:00

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

‘Let us do something for children together’ programme was a success in 2010
Date: 2010-09-22 08:00:00

The ‘Let us do something for children together’ programme ended and HUF 18,482,473 was collected. Danone Kft. has been helping the rehabilitation and healthy eating of children with cancer for...

Batteries with elementary power
Date: 2010-09-22 08:00:00

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

Spider monkeys instead of gorillas
Date: 2010-09-22 08:00:00

In the past couple of years even the smallest sales details were decided in Wal-Mart’s headquarters. The recession changed everything, consumer demand has become much more diverse. As Doug Stephens...

Food products are expensive, but they slow down inflation
Date: 2010-09-22 08:00:00

Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...

Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00

Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...

MasterCard in the shop window
Date: 2010-09-22 08:00:00

MasterCard appeared with interactive public space advertising surfaces for the first time, on the streets of New York, Chicago, Miami and Philadelphia. In busy retail zones they placed advertisements in...

The summer was characterised by lowering pig prices
Date: 2010-09-22 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that in the first half of 2010 10 percent...

The 401-2,500 m² channel strengthened
Date: 2010-09-22 08:00:00

Coffee retail sales decreased by 5 percent in value and by 9 percent in volume in the December 2009-May 2010 period. The six-month coffee market neared HUF 24 billion. However,...

Shopping trolleys on a short leash
Date: 2010-09-22 08:00:00

In 2009 at least 17 US cities passed decrees to regulate the problem of abandoned shopping trolleys. Retailers and shoppers who break the rules will have to pay serious fines....

Export plays the main role
Date: 2010-09-22 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, mainly export-driven economic growth will be around 1 percent this year in Hungary. Industrial production in the first five...

Coffee brands use prize games to win consumers
Date: 2010-09-22 08:00:00

Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is...

Defied stereotypes
Date: 2010-09-22 08:00:00

The latest research by Ipsos Mendelsohn revealed that rich American moms buy the same things at the same places as less well-off mothers. It also turned out that rich mothers’...

Greece on top of the inflation list
Date: 2010-09-22 08:00:00

EUROSTAT reported that consumer prices diminished in the eurozone in July, in comparison with June. In the EU-27 consumer prices were 1.9 percent higher in the same period. Prices decreased...

Coffee is still a popular and specific drink
Date: 2010-09-22 08:00:00

In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...

The freedom of decision making
Date: 2010-09-22 08:00:00

Shoppers in the 21st century are different: consumers habits have changed, so it is worth rethinking the tools of brand and product communication. How to reach the new type of...

Disappointing second quarter results in European food retail
Date: 2010-09-22 08:00:00

In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...

Non-alcoholic and single-flavour pralines strengthened their position
Date: 2010-09-22 08:00:00

In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...

We still love sweet wine
Date: 2010-09-22 00:02:55

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

GfK: the steps towards Hungarian health economy have failed
Date: 2010-09-22 00:01:59

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

This year dynamic growth of world trade is expected
Date: 2010-09-22 00:01:08

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

The Váci street is the 37th most expensive retail space
Date: 2010-09-22 00:01:00

The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...

Targeted advertising messages from Twitter
Date: 2010-09-22 00:00:15

The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism. Twitter has currently 160 million users, and about one-fifth of them follow brand-or...

The majority of Hungarians considers healthy nutrition too expensive
Date: 2010-09-21 00:06:02

The majority of people are always trying to eat healther, but that is not always possible. The majority of Hungarians considers healthy nutrition too expensive. This differs from the international...

Oldal

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Market News

Safety and closeness Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

It is cheaper at home Date: 2010-09-22 08:00:00

The 5 winners of ‘The Heart of the Community’ programme were drawn Date: 2010-09-22 08:00:00

The paper tissue season is about to start Date: 2010-09-22 08:00:00

Hungarians are rather optimistic: more of us see a way out of the crisis than last year Date: 2010-09-22 08:00:00

‘Let us do something for children together’ programme was a success in 2010 Date: 2010-09-22 08:00:00

Batteries with elementary power Date: 2010-09-22 08:00:00

The turnover of retail chains’ private label products amounts to 165 billion forints in six months Date: 2010-09-22 08:00:00

Spider monkeys instead of gorillas Date: 2010-09-22 08:00:00

Food products are expensive, but they slow down inflation Date: 2010-09-22 08:00:00

Foreign markets – the Balkans States Volume sales are shrinking in many countries Date: 2010-09-22 08:00:00

MasterCard in the shop window Date: 2010-09-22 08:00:00

The summer was characterised by lowering pig prices Date: 2010-09-22 08:00:00

The 401-2,500 m² channel strengthened Date: 2010-09-22 08:00:00

Shopping trolleys on a short leash Date: 2010-09-22 08:00:00

Export plays the main role Date: 2010-09-22 08:00:00

Coffee brands use prize games to win consumers Date: 2010-09-22 08:00:00

Defied stereotypes Date: 2010-09-22 08:00:00

Greece on top of the inflation list Date: 2010-09-22 08:00:00

Coffee is still a popular and specific drink Date: 2010-09-22 08:00:00

The freedom of decision making Date: 2010-09-22 08:00:00

Disappointing second quarter results in European food retail Date: 2010-09-22 08:00:00

Non-alcoholic and single-flavour pralines strengthened their position Date: 2010-09-22 08:00:00

We still love sweet wine Date: 2010-09-22 00:02:55

GfK: the steps towards Hungarian health economy have failed Date: 2010-09-22 00:01:59

This year dynamic growth of world trade is expected Date: 2010-09-22 00:01:08

The Váci street is the 37th most expensive retail space Date: 2010-09-22 00:01:00

Targeted advertising messages from Twitter Date: 2010-09-22 00:00:15

The majority of Hungarians considers healthy nutrition too expensive Date: 2010-09-21 00:06:02

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