Market News
Will consumers use it?
Date: 2010-06-17 08:00:00
The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...
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Positive trends in Europe
Date: 2010-06-17 08:00:00
Food retail turnover grew by 4 percent in terms of value and by 1 percent in volume in the first three months of 2010 – informs Nielsen based on data...
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Logistics can be much more economical with the help of IT solutions
Date: 2010-06-17 08:00:00
Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...
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Brands and celebrities
Date: 2010-06-17 08:00:00
Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...
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Demand for market information increased
Date: 2010-06-17 08:00:00
Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...
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Innovation, mobility, consumption
Date: 2010-06-17 08:00:00
The increasing role of mobile technology, from production to sale, brings benefits and satisfaction to manufacturers, retailers and consumers. A growing number of mobile phones will be able to read...
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Coupons in catering
Date: 2010-06-17 08:00:00
For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...
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Grill products have become less hypermarket-centred
Date: 2010-06-17 08:00:00
Despite the 3-percent decrease in grill sausage value sales by hypermarkets, 59 percent of sales was still realised in this retail channel. Volume sales plummeted by 17 percent and value...
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Invisible investigators
Date: 2010-06-17 08:00:00
Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a...
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Level of unemployment still growing
Date: 2010-06-17 08:00:00
In the first quarter of 2010, KSH measured an 11.8-percent unemployment rate (2.1 percentage points higher than twelve months earlier), with 3,719,000 people being employed and 498,000 unemployed in the...
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We are less fervent grillers than we used to be
Date: 2010-06-17 08:00:00
The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...
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For trusted products trusted methods are required
Date: 2010-06-17 08:00:00
In the case of most products sold in stores, both seller and buyer know what happened to base materials until the product reached the table of the consumer. International standards...
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A strong Forint helped meat import
Date: 2010-06-17 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...
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We buy grill products several times a year
Date: 2010-06-17 08:00:00
In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...
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Export and the industry are already expanding
Date: 2010-06-17 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...
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Spice mixes are a better choice for brand building
Date: 2010-06-17 08:00:00
Many product groups capitalised on the fact that consumers are economising by not eating out. More cooking done at home should affect spice sales positively, but data by Nielsen indicate...
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Slower upturn expected in the eurozone
Date: 2010-06-17 08:00:00
While in Ireland, Spain and Greece recession will not end in 2010, Canada, Australia and New Zealand got the A1 rating again, while the US earned an A2. In these...
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Small packaging units sell better
Date: 2010-06-17 08:00:00
Spice retail sales grew by 10 percent in February 2009-January 2010, compared with the previous twelve months. The annual market surpassed HUF 12 billion and Nielsen registered minus 2 percent...
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Already the new generation collects selectively
Date: 2010-06-17 08:00:00
In the past two years, the proportion of 18-29-year old adults actively participating in selective waste collection grew from 35 to 50 percent – reports a survey by ÖKO-Pannon Nonprofit...
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Flower sale all around the year
Date: 2010-06-17 08:00:00
These days not only specialised shops, but also general retail units sell garden products. We do not have precise data on Hungarian garden plant and hobby gardening sales, but it...
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Condiment brands are looking for new communication elements
Date: 2010-06-17 08:00:00
On the stagnating condiment market the volume share of private labels has reached 38 percent, hypermarket strengthened its position among retail channels and the 301-500 g packaging size increased its...
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Donation in the value of several million Forints to flood victims
Date: 2010-06-17 08:00:00
Many FMCG companies offered donations to help the victims of extreme weather in northern Hungary. Tesco donated truckloads of water, milk, tea, antiseptics, blankets and baby food. Borsodi Brewery gave...
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Poverty and consumption: cheaper products are more popular than promotions
Date: 2010-06-17 08:00:00
GfK Hungária carried out a survey on the consumption habits of more than 3 million Hungarians, who live below the poverty line. Despite being poor, these people spend significant amounts...
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A slight contraction on the condiment market
Date: 2010-06-17 08:00:00
Value sales in condiment retail only fell by 1 percent in April 2009-March 2010, in comparison with the same period a year earlier. According to the Nielsen Retail Index, the...
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Politicians promise more efficient consumer protection
Date: 2010-06-17 08:00:00
We need to take consumer protection closer to the people – said MP László Koszorús at the annual meeting of the Hungarian Brand Association. The author of Fidesz’s consumer protection...
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Mystery shopping is in the focus
Date: 2010-06-17 08:00:00
In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services...
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The ice tea market is going greener
Date: 2010-06-17 08:00:00
– 2007 was the peak year on the ice tea market. 2008 brought a 2-percent decline in volume sales, which grew to minus 8 percent by the end of 2009....
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Why does UHT milk have a longer shelf life?
Date: 2010-06-17 08:00:00
Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...
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Food product prices did not grow above the average
Date: 2010-06-17 08:00:00
After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...
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Slow building up behind peach and lemon
Date: 2010-06-17 08:00:00
The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....
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