Events

Germany increased its share in world trade

The German export and import may reach its pre-crisis levels – shows the analysis of BGA trade organization. The researchers believe, that the strenghtening of euro will put a longer-term...

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(HU) GfK: Enyhén bővült az élelmiszer- és háztartási vegyi árupiac

Last year, the food and household chemical product market increased by a modest, 1.4 percent on the basis of the turnover of retail stores – said Kozák Ákos, executive director...

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The number of bread and pasta manufacturing companies increased last year

At the end of last year, 1,737 bread and pasta manufacturing companies were in Hungary, 5.8 percent more than at the end of December 2009 – reported gazdasag.hu on Wednesday...

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The amount spent on TV advertising further decreased last year

Over the past year, 3 percent (58.3 billion HUF) less was spent on television advertising in the Hungarian market, compared to 2009 – said Nagy István Ottó, director of Ernst...

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FAO: fish breeding has reached its peak

The industrial fish breeding increased by 6.6 percent annually over the past 30 years. The annual 0.7 kilograms per capita fish consumption, therefore, has now increased to 7.8 kilograms. But...

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E-billing spreads slow because of the absence of standard

Although the electronic bill has a lot of economic advantages, it is spreading slowly in the Hungarian market – said Kőrös Zsolt, executive of Noreg Kft. on Wednesday at a...

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A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan

A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan. There are plenty of factors influencing customers when it comes to their decisions on what...

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Main trends at Pro Wein: fresh wines with low alcohol content

In a first for the international wine industry, the heads of five New World national marketing bodies will be sharing a panel at the Down2Earth exhibition at ProWein 2011 in...

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Changes in the regulation on environmental protection product fee?

PricewaterhouseCoopers Kft. informed its partners about changes in the regulation of the environmental protection product fee. Manager Balázs Szük told that were not many significant changes in the regulation as...

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Women are more comfortable with community portals

Hlf of the people between 18-64 who are persent on at least one community portal, get use these type of sites on a daily basis. On IWIW and Facebook, women...

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Trade marketing is my love this year too

Trade Marketing Club, POPAI Hungary Association, Trade magazin and In-store Team Kft. organised their annual conference – the topic of which was mergers and divorces – at the headquarters of...

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Ethics, health and toys

It is difficult to find FMCG products which have been developed especially for small children, despite the fact that the average schoolchild has a monthly HUF 4,000 to spend. A...

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Drugstores

Drugstores continued their conquest: sales in this retail channel improved by 4 percent in value and by 5 percent in volume, reaching a market share of 26 percent (up 1...

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Increasing value from the outside

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Complete renewal in terms of skin care

In 2011 Dove improves its product portfolio paying even greater attention to the needs of the skin. From this year all shower gels will contain the NutriumMoisture™ formula and two...

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People are increasingly interested in reading promotion leaflets

Since 2009 the influence of promotions has increased greatly. According to GfK Hungária Shopping Monitor 2011, 58 percent of those asked gather information from promotion leaflets found in their mailbox....

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The prices of cereal grains and vegetables increased the most

It did not come as a surprise that the production price level of agricultural products was 29 percent higher in December 2010 than a year earlier. Looking into it deeper...

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More than three quarters of households buy ham on a regular basis

Different types of ham (machine ham, smoked-cooked, dried, matured and peasant hams) remain to be popular: in the first ten months of 2010 more than three quarters of households bought...

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MÉBiH coordinates the preparation for a European food consumption survey

The Hungarian Food Safety Office (MÉBiH) won the European Food Safety Authority’s tender and will elaborate the methodology of and prepare for EU MENU, a European food consumption survey. The...

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My company is on the Internet

Ipsos conducted a survey for Google Hungary, which revealed that less than half of Hungarian micro- and small businesses have their own websites. This finding made Budapest Bank, Google Hungary...

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Obligatory dynamism

Economic upturn is going at full speed in Germany, the rate of unemployment has not been this low for years (some say it has never been). What I saw from...

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Enchanted by brand loyalty

A study published for the 15th time, the annual Brand Keys Customer Loyalty Index (CLEI) concluded that these days really successful brands have one thing in common: they enchant customers...

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Barbie and Ken are back together

After seven years of separation Barbie and Ken give their romance another chance (the couple even united their Facebook profiles!), informed Mattel in a communiqué, in which they also introduced...

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Coke’s real recipe is not a secret anymore?

The Coca-Cola code has been cracked! At least this is what Ira Glass, the host of US radio show ‘This American Life’ claims: he stumbled across the recipe in an...

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The world’s biggest companies joined forces (part 1)

The Consumer Goods Forum (CGF) unites 400 leading experts, international organisations and initiatives from 70 countries, representing a turnover of EUR 2.1 trillion. It has been up and running since...

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Retail was still in a bad patch last year

Volume sales in retail diminished by 0.3 percent last November, in comparison with November 2009. Volume sales in the first eleven months of 2010 fell by 2.5 percent – reports...

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The draft of the Hungarian product regulation released for public consultation

The public debate on the draft of Hungarian product regulation has started – notified the Ministry of Rural Development (VM). The Ministry will send the draft to the European Union...

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The resurrection of the Hungarian packaging industry

Hungarian packaging industry increased by 16.7 percent last year, achieveing growth compared to 2008, after the 12.2 percent decline of 2009 – states the National Association of Packaging and Material...

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Industrial production expanded again after the decline of December

According to the seasonally and working day-adjusted preliminary datas; after the 11.8 percent decline of December, industrial production grew by 15.5 percent on a monthly base. The adjusted data shows...

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