Company and Personal News

Aldi started with image ads

Aldi before the gates, the company promises significant price cut at food and non-food categories. According to specialists 20-25 of the planed 400 Hungarian Aldi stores open in next weeks,...

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InBev and Anheuser-Busch merger

InBev NV and Anheuser-Busch Cos., the world's first- and second-largest brewers, rose in trading after the Wall Street Journal said the rivals have discussed a merger that may happen this...

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Five pct. more hotels as in 2006

The gross income of public accommodation establishments increased to HUF 244 billions by 4% yr/yr at current prices.  According to KSH dates during 2007, 3.4 million international tourists (up 3%...

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Investor of the year in Samokov – Billa Bulgaria

The Austrian hypermarket chain opened its 26th store in Samokov last year in November, in the city with 30,000 inhabitants, the investment enriched the 5,3 million euros. Billa Bulgaria opening...

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Surpassing sales in Latin-America and Europe

Whirlpool Corp. said its fourth-quarter profit climbed to USD 187 millions, helped by its Maytag acquisition and an improved product mix and the weak dollar.   Quarterly revenue grew seven...

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International Boost Sweetens Wrigley Sales

The Chicago-based company's fourth-quarter profit totaled $155 million, or 56 cents a share, for a dime-a-share leap vs. last year.Revenue got pushed 16.4% higher to a better-than-expected $1.42 billion, primarily...

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Mihaly Hardy leaved Tesco

The specialist was the retail chain's communications director since 2006, former he worked 20 years as television reporter, editor and news director. There is no news about his successor at...

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Unilever Acquires Leading Russian Ice Cream Company Inmarko

The acquisition will further strengthen Unilever's position as the world's number one ice cream business. It will also strengthen Unilever's portfolio and competitive position in Russia, one of its priority...

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Two digits growth at Coca-Cola Beverages Hungary

The company increased its market shares and get now 20 pct, one third of the sales came from the new products.   The growth is thank to the fact too,...

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Imperial Tobacco's Altadis takeover offer

UK's Imperial Tobacco Group pays 50 eur per Altadis share, valuing the manufacturer of Gauloise and Fortuna cigarettes at 12.8 bln eur.   The board of the Franco-Spanish company Altadis...

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Burger King Keeps Rising

Worldwide same-store sales, or sales at locations open at least a year, rose 4.5 percent.Americas second burger chain said its second-quarter – ended on 31 of December 2007 – profit...

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Aldi to open in February

According to market informations giant adcampaign starts in February, but the news is not fixed by the company, it never promotes the store openings.  It is unkonwn how many stores...

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dm to start in Bulgaria 2009

The local dm stores will have an area of 400-450 sq m and could be housed in large-scale shopping centers. dm Drogerie Markt, the Austrian retailer of household medicinal supplies,...

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Mondi to develope in Poland

International paper and packaging manufacturer, Mondi investes €305-million Swiecie. The company comannounced in a statement that its new lightweight recycled container-board machine would be situated at its Swiecie mill, in...

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Sodexho Alliance renamed Sodexo

The evolution of the brand shows the grow and progress to become the premier global outsourcing expert.   France based contract caterer and facilities company Sodexho Alliance has been renamed...

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Tesco opened a new front in the ongoing supermarket price war

In a sign that the discounters' growing popularity is starting to concern Tesco, the retail giant will start to match Aldi and Lidl's prices on over 2,000 product lines. Aldi...

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Fausto's is the best Restaurant in Hungary

The bilingual Dining Guide magazin organis competition between restaurants since 2005. The jurey, 28 international known specialists tested the restaurant personly, from the last year best 10 only three could...

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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.

A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...

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Question:

The question I would like to ask Laura Tengerdi, marketing director of Unilever Algida is: what in her opinion is the perception of ice creams in the Hungarian market, especially...

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Master Good keeping pace

In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...

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El Toro

Considering it name, El Toro should be a representative of the authentic Mediterranean or Hispanic cuisine. It is not. Design is minimal and rather cosmopolitan. On the other hand, the...

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The nephew of ice cream

One of the most popular ice dessert products was a frozen fruit yoghurt in America, last year. The incredible success of Yolato was the result of its low fat and...

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Investment into packaging by Hungerit

Hungerit Zrt. has developed a unique packaging solution in co-operation with Sealed Air Cryovac. As a result of installing the new MULTIIVAC Darfresh® packaging machinery, fresh poultry will stay fresh...

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Answer:

The general perception of ice creams in Hungary is that they are not very healthy. However, according to research conducted by Algida in Hungary, ice cream consumption does not have...

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Drawings for Lapland

The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...

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World-wide

As a result of the breakfast war between American fast food chains, McDonald’s is requesting its American partners to open at five in the morning. 75 per cent of the...

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Aroma DJ

ODO7 is the name of a popular disco performer from The Netherlands, who uses various aromas to make parties a more intense experience. Aromas are made from volatile oils and...

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Cheaper RFID with new platform

The revolutionary Sensormatic® iREAD™ technology of ADT can help to reduce the introduction costs of RFID into retail trade. Sensormatic iREAD platform, the new application of the EPCglobal Gen 2...

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The Lidl philosophy

Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...

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