News and articles
Sysco approaches Metro about takeover
Sysco has approached Metro about a potential takeover, because the US food distribution giant wants to expand in Europe. Sysco has made fresh overtures to Metro in recent weeks, after...
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Walmart adds grocery feature to app
For many years Walmart operated two separate apps for general shopping and for grocery. Now the discounter is adding the function of its grocery app to its Walmart app. The...
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Tesco to price match Aldi products in the UK
Tesco will start price matching Aldi on hundreds of everyday items, as the latest step in its strategy to stem the market share growth of its rival. The move would...
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Henkel to sell or discontinue certain brands to boost profit
Henkel plans to sell or discontinue some brands in its consumer businesses by 2021, while looking for acquisition opportunities as it tries to turn around its fortunes after a series...
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Starbucks deal seems to pay off for Nestlé
Nestlé and Starbucks hope that the new products developed in their cooperation will help to increase sales. In May 2018 Nestlé paid USD 7.15 billion for rights to sell Starbucks-packaged...
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First Amazon Go grocery store five times bigger than usual Go stores
Amazon launched a new larger Amazon Go Grocery store format, the floor space of which is nearly five times bigger than of its cashierless convenience stores. The new shop utilises...
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Carrefour opened ten new stores in Poland in the first two months
Carrefour Polska opened ten new franchise stores in Poland in the first two months of the year. The retailer cooperates with small and medium-sized Polish entrepreneurs to launch small-format convenience...
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Tesco leaves China
Tesco leaves its joint venture with China Resources Holdings in China, which was established in 2014. As the retailer continues to reorganise its international businesses, Tesco has agreed to sell its 20 percent...
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Hungarians spent gross 625 billion forints in online shops last year
GKI Digital and Árukereső published the 2019 results of Hungarian online retail on 11 March. Sales reached gross HUF 625 billion, surpassing the 2018 level by 16 percent. Online’s share...
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Understanding and offering experiences
LogiNet, Liferay and IFUA Horváth & Partners have organised a discussion with the participation of the representatives of UNION Biztosító, Takarékbank, K&H Bank Zrt., Bookline and Nestlé. The experts agreed...
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We can be cheated easily online
If there is a problem with the quality of products purchased online, 89 percent of European consumers ask for compensation or their money back, and only 6 percent do nothing....
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Hungarian bank card holders trust biometric identification more
Research by Visa has found that Hungarian consumers think fingerprint and other biometric authentications are safer and more comfortable than the traditional methods. 90 percent of respondents said fingerprint recognition...
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Fine instead of profit for online shops caught with irregular operations
EY has organised a programme where experts spoke about the regulations Hungarian online shops must comply with. Companies are risking a lot with irregular operations, as the Hungarian Competition Authority...
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Keen player wins one million forints in the Hungarian Product prize game
Ágnes Katona won the main prize, HUF 1 million in the Hungarian Product prize game. She registered to play with more than 300 product codes – purchased mostly in SPAR...
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The age of the customer experience
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
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Trademark users team up to develop new products
Éva Molnár, commerce manager of Gyulahús Kft. has reported that they successfully developed an additive-free sausage. Thanks to this another Hungarian Product partner company was able to expand its additive-free...
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Wiesbauer-Dunahús ended 2019 with a sales increase
Sales by Wiesbauer-Dunahús increased by 4 percent and reached HUF 5.1 billion in 2019. Managing director Henry Heumann told that part of the sales growth was the result of increased...
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Hungary’s most famous bear is 90 years old
Medve cheese – the popular product with the classic bear image on the round box packaging – was first made in Hungary in 1930. Pannontej Rt., which is now called...
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Originality matters to 7 from 10 Hungarians
Pilsner Urquell’s Great Originality Test has revealed that 68 percent of Hungarian consumers would choose the original brand instead of a copy. According to the representative survey, the majority of...
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Hell shoots new commercial with Bruce Willis
In early March Hell Energy – one of the world’s most famous energy drink brands and market leader in Hungary – started shooting a new commercial with Bruce Willis in...
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Henkel wants to become climate neutral by 2040
Henkel has published its 29th sustainability report, which reveals that the company had increased the efficiency of its business operations by 56 percent by the end of 2019. For instance,...
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L’Oréal: New general manager for the region
As of 1 March, Brigitte Streller has been appointed general manager of L’Oréal’s operations in the Czech Republic, Hungary and Slovakia. She leaves her position as general manager Adria-Balkan for...
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Heineken Hungária starts anniversary year with poster exhibition
Soproni Brewery is 125 years old this year and the beer company is celebrating with a poster exhibition, titled ‘Let’s pour a better world’. The exhibition started in Sopron on...
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Unilever: Every second manager is a woman
In Unilever’s management 50 percent of executives are now women. The company made the biggest progress in this domain in those business lines where women had been traditionally underrepresented: supply...
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Recyclable tube for vegan toothpaste from Colgate
Colgate launches its first vegan toothpaste in recyclable packaging. The new product is called Smile for Good and its packaging is made of high-density polyethylene (HDPE). As for the toothpaste,...
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Spring pork meat consumption campaign launched
Until August 2020 the Ministry of Agriculture, the Agricultural Marketing Centre, the Livestock and Meat Interprofessional Organisation and Marketing Board and the Hungarian Meat Industry Federation are implementing a campaign...
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Month-level sales in a week: The impact a virus can make on our shopping habits
Data by dunnhumby reveal how the spreading of the coronavirus has changed the market of FMCG products. On the last week of February sales surged in several categories in Tesco...
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Sustainability and advertising
The first climate positive gin in the world has hit the market: pea-based Nádar is marketed in 700ml bottles and its carbon footprint is 1.54kg CO2. Brooklyn company Air Co....
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Charitable brewery
Scottish brewery BrewDog is always reacting swiftly to the latest trends and has great marketing ideas. Now that the coronavirus pandemic has broken out, BrewDog is manufacturing hand sanitisers and...
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A European confectionery in Tápiószecső
Having seen the interior and the product selection, we are absolutely positive that Hisztéria confectionery in Tápiószecső, which reopened in March, would be successful in any European city. Many tailor-made...
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