News and articles
Slovak congress TaPcon brings world shopper marketing expert to Central Europe for the first time
At the new TaPcon retail congress, which is being held in Senec, Slovakia (just outside of Bratislava) on May 14, retailers and their suppliers can hear Toby Desforges (www.tobydesforges.com) speak...
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Shoppers were collecting Hungarian hearts in Spar stores
Before the nationwide prize game Hungarian Product implemented its second retailer-specific promotion this year. From the beginning of March until mid-April 19 trademark users participated with nearly 190 products in...
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Charles Brand appointed President of Tetra Pak Europe & Central Asia Region
Tetra Pak today announces the appointment of Charles Brand to the position of President of Tetra Pak Europe & Central Asia (E&CA) Region and he will continue to be a...
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The pantry is full of prize games at Hungarian Product
For the first time in the history of the company, Hungarian Product Nonprofit Kft. is organising two nationwide prize games this year, because of the great demand from trademark user...
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Árpád group builds new seed starting facility
Szentes-based Árpád-Agrár Zrt. built 18 hectares of greenhouse space between 2011 and 2018, investing HUF 7.75 billion in the project, from which HUF 1.8 billon was grant money. In Szegvár...
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Special funding for irrigation development
This year the development of the country’s irrigation system continues with preparations for 7 projects. The government earmarked HUF 594 million for these tasks. Main goals include the promotion of...
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COOP Maypole Run
On 10 April the Maypole Run was organised in Szolnok for the 28th time. COOP Szolnok Zrt. has been sponsoring the event for 7 years. Several thousand runners completed the...
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Coca-Cola zero Vanilla – limited edition
In April Coca-Cola launched Coca-Cola zero Vanilla, a product that will only be in the portfolio for six months. Coca-Cola zero Vanilla contains no added sugar. The 0.5-litre version will...
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Less sugar in Pöttyös Fitt
The latest product in the Fitt Pöttyös range is already available in shops: it contains 30 percent less sugar and there is no sweetener in it. With the new product...
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Exciting digital payment solution from Hungary
A QR code based digital payment service that can manage various currencies, called BlockBenPay, was named one of the top 10 most exciting digital payment solutions at FinTechShow. BlockBen managing...
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Sensible eating vs. silly eating
The 13th Nutrition Marketing Conference took place at the University of Debrecen in mid-April: ‘Sensible eating vs. silly eating. Strategies to influence the eating habits of consumers at individual and...
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A chance for the best to earn recognition!
Trademarks can do a lot in calling the attention to what is good, what is above the average. The Value and Quality Award Trademark’s objective is to reward the high...
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Companies offering excellent client service
ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...
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The Fraich Fantasy continues
European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...
Read moreThe background of stress-eating
Do you find yourself racing to the pantry when you’re feeling down or otherwise upset? Finding comfort in food is common, and it’s part of a practice called emotional eating....
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SPAR employs one more autistic person
This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...
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Success stories of farmers featured in the OTP Agrár campaign
After Szarvasi Mozzarella and Pankotai Zrt., it is now Lipóti Bakery’s turn to star in the OTP Agrár communication campaign, which was launched last June and explains why agri-food businesses...
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A quality coffee experience
The ‘slow food’ movement has already reached Hungary too. As part of this, more and more people return to whole bean coffee, which offers a much better coffee experience. Douwe...
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ÖRT: new leaders
The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...
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Coca-Cola Energy arrives in Hungary
For the first time in the history of the company, Coca-Cola Magyarország launched an energy drink as part of the Coca-Cola product range – it was announced on 28 March....
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Henkel launches worldwide digital upskilling initiative
Henkel has launched a digital upskilling initiative for its 53,000 employees around the world. The company is currently analysing the situation by assessing the digital knowledge of its employees. This...
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Mars working for deforestation-free cocoa production
Confectionery maker Mars Wrigley continues the action plan, Cocoa for Generations, which they announced in September 2018. The plan seeks to make Mars’ cocoa supply chain fully sustainable and transparent...
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SPAR sales up nearly 10 percent
Sales of SPAR Magyarország were up nearly 10 percent at HUF 617.6 billion in 2018. The retailer invested HUF 32 billion in network development – 6 new SPAR stores were...
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NaturAqua continues supporting premature baby units
Premature babies spend the first days of their lives in a Perinatal Intensive Care Centre (PIC). NaturAqua and the National Association for Premature Babies (KORE) are working hard to make...
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The shopping habits of British consumers have changed
When in April 1990 Aldi arrived in the United Kingdom, British supermarket chains were confident that they had nothing to worry about. Back in 2009 Aldi’s market share was still...
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Magazine: Self-rewarding and chocolate bars
In spite of rising ingredient prices and the public health product tax (NETA), the chocolate bar market is doing well. The reason of this is the increase in Hungarians’ purchasing power...
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Being lactose-free is useful in brand building
According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...
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The chain of stores expect strong Easter traffic
The supermarket chains expect to see even stronger Easter traffic than last year; Customers continue to buy much more than average from hams, eggs, cakes and sweets, but demand is...
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Fruit-based additive for cereals: Gat Foods solution offers “a delicate sweetness without the refined sugar”
Breakfast cereal is sweet and convenient, but consumers are demanding more nutritious alternatives that are lower in refined sugars while retaining ample flavor. Israel-based Gat Foods has launched Fruitlift –...
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