Slovak congress TaPcon brings world shopper marketing expert to Central Europe for the first time

At the new TaPcon retail congress, which is being held in Senec, Slovakia (just outside of Bratislava) on May 14, retailers and their suppliers can hear Toby Desforges (www.tobydesforges.com) speak for the first time in Central Europe. Toby is one of the world’s leading experts on shopper marketing and the co-author of the best-selling book The Shopper Marketing Revolution.

Toby Desforges

Toby’s presentation is entitled RETAIL REVOLUTION: HOW ARE GLOBAL CHANGES IN SHOPPING BEHAVIOR AFFECTING GROCERY RETAIL? His presentation uses new insights into shoppers’ behavior to explore the following issues. Is e-commerce really killing “bricks and mortar” retail? Or is the truth far subtler and more interesting? What’s really happening to shopper behavior globally and how will this develop in the coming years? Does this change represent an opportunity or threat to retailers? What choices to retailers have to drive growth in the future?

Don’t miss the chance to see Toby Desforges at TaPcon on May 14. Register today at www.tapcon.sk/en/registration.

Bajai Ernő