Company and Personal News

Medal for György-Villa rosé

The György-Villa Pinot noir rosé 2006 wine of György-Villa Kft. has received a silver medal at the Mondial du Pinot Noir international competition....

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Joint venture established by Coca-Cola and Illycafé

The Coca-Cola Company and Illycafè SpA have signed a letter of intent about establishing a joint venture for the production of premium quality ready-to-drink coffee. Global sales of RTD coffee...

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Map on the bottle

A five year agreement was signed by the management of Balaton National Park and Kékkúti Ásványvíz Zrt. about using the map of the national park on labels of Theodora mineral...

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New and old items in the Pöttyös product line

Pöttyös is preparing for this year’s season by introducing a true innovation and re-introducing a success from last year. Pöttyös Túró Bonbon will appear again is stores in the autumn,...

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Biopont in Weight Control

Seven Biopont products have been added to the list of foods recommended by the Alexandra Béres Alexandra Weight Control Program in September. Meat and milk substitutes have been chosen to...

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News

Common trademark for historic European wine producing regions. Representatives of wine regions which belong to the world heritage have agreed on working out uniform marketing tools and the introduction of...

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New business model

Tchibo has begun testing a new business model in the Hungarian market. As a first step, they are opening a store in Arena Plaza on 30. October, where not only...

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Question:

This is the first time that the person we had a question addressed to – dr. László Parragh, chairman of the Chamber of Commerce and Industry – chose not to...

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Special prize game by Tchibo

Tchibo Budapest Kft. is launching a new, nation-wide promotional campaign on 15. October. By collecting bar codes, consumers can win a family holiday lasting as many days as the number...

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Answer:

I don’t want to use the old cliché about “new challenges”. The truth is that I have decided to step down as my opinion about some long-term business processes was...

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New head of marketing for Maspex

Andrea Kiss, a former senior brand manager of Győri Keksz has been appointed the new marketing director of Maspex Olympos Kft....

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dm training for December

Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...

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Awards for Sió films

Awards and HUF 500,000 for the winners of the film competition organised by Sió-Eckes Kft. under the title „Sió – My world, my thirty years” have been handed over at...

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Copying jammed

One of the leading European companies in the field of electronic security ADT and TMD Security, the market leader in security technology for bank cards have developed solutions to block...

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Owners of delicacy stores invited by Zwack

Owners of delicacy stores were invited to the Zwack Kecskeméti Pálinka Manufaktúra for the 28th September. Guests saw a short film about the Zwack family and pálinka and were taken...

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Card for travellers

The target group of World™ MasterCard® to be first introduced in the UK is composed of affluent card holders who travel abroad regularly. The priority for the „mass affluent” target...

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Experienced leader for NESPRESSO

Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...

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Ice cream to take us to Kenya

Ragonese Kft. has held a sampling and product presentation with prizes handed over to winners of their competition. The main prize of the Gelatiamo competition was a 9 day trip...

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Once, there was a team…

I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...

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Smaller budget, extended competence

As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...

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Agárdi Pálinkafõzde five years old

Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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Carbonated drinks dressed up to party

Guests spend more time in a club or restaurant than they do in stores. Price sensitivity is reduced, but being trendy is more important. This allows communication to become more...

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TV2 intends to become market leader within three years

After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...

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Marketing consultants joining forces

A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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Hungarians at lake Balaton

Though neither the number of guests or nights showed much change in the January-July 2007 period, compared to a year earlier, the Balaton region produced exceptionally good figures regarding domestic...

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Spar Reserve at the Wine Festival

The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...

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Flying points

Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...

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Chio Exxtra Chips

The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...

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