Lidl holds on to its market leader position – they celebrated 20 years in Hungary last year

Judit Tőzsér
head of corporate communications
Lidl Magyarország

– 2025 was a busy year for Lidl: what are the main events that you would highlight?

-2024 was a milestone for Lidl Magyarország, as our company turned 20 and we have a lot to celebrate, having become the country’s market leader FMCG chain over the past two decades. We are now the first choice for 3.5 million Hungarians when it comes to shopping.

Between 2020 and 2023 we contributed more than HUF 1,200bn to the added value generated in the national economy, while our contribution to the budget through direct tax payments, employment, the supplier network and investments amounted to more than 1.3% of the GDP in 2023.

Last year we started building our fifth and largest logistics centre in Kiskunfélegyháza. The 83,000m² logistics complex is expected to be ready by October 2026. It will be equipped with state-of-the-art technology and is planned to serve 60-65 stores. In 2024 we reached a milestone in sustainability too, publishing our third sustainability report.

– Last year we discussed strengthening Lidl’s employer brand. What results have you achieved in this area?

– In parallel to our dynamic growth, Lidl also plays a key role as an employer in Hungary, currently employing nearly 9,500 people. Our goal is to be the first choice in the retail sector, not only for customers but also as an employer. To this end, we offer our employees a very attractive benefits package, which means that in addition to excellent salaries and fringe benefits we give them extra support.

– What goals and tasks has Lidl set for itself in this challenging year?

– Our customers can continue to count on us, because they are our top priority. We make sure they can buy everything they need easily, simply and at a good price in Lidl stores all year round. Lidl monitors customer needs and works hard to provide customers with all the products they need. We also recognise that product prices have become a very important factor in everyday shopping, so Lidl was among the first to start cutting prices at the beginning of 2025.

– In what ways can your partners count on you?

-Lidl gives priority to supporting Hungarian suppliers and products, and to helping them enter the market. We also promote Hungarian products in foreign markets via Lidl stores abroad. We sell more than 4,500 high-quality Hungarian products from nearly 500 domestic suppliers in Hungary, and we also export hundreds of products from 167 suppliers to 28 countries. (x)