Tag "Trade magazin 2025/6-7"
Where the heart of retail is beating
MarketPlace, the biggest annual event of Shop! Association – the parent organisation of POPAI Magyarország – took place in Charlotte (USA) on 8-10 April 2025. This article is available for...
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More and more retailers support communicating with AI
According to a recent survey by the German EHI Retail Institute, in the German-speaking world AI use in the communication of retail companies doubled in the last two years. This...
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Waiting strategy – and no real confidence
In a quarterly online presentation by PwC Magyarország partner Gábor Farkas and Ákos Kozák, a economic research director expert of the Equilibrium Institute has revealed: at the beginning of 2025...
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László Krisán: Stabilisation is the first step, but new answers are needed to be competitive
László Krisán, the CEO of KAVOSZ Zrt. has assessed the current situation of businesses, the adaptation strategies of the FMCG sector and the new developments of the Széchenyi SME Card...
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The Dutch can cook using a virtual chef in the Albert Heijn app
Dutch supermarket chain Albert Heijn has added a new AI kitchen assistant feature to its app. This article is available for reading in Trade magazin 2025/6-7. In the Mijn AH...
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How much coffee does Generation Z drink?
The German coffee market is undergoing major transformation, mainly due to changing consumption habits in the younger generations: a smaller proportion of potential customers are buying coffee. This article is...
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Innovation and tradition go hand in hand
We asked Ceres Zrt.’s corporate director István Mikos about the company’s developments and export plans for this year, and how respecting traditions is linked to innovation. Last year’s solar panel...
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Slaughter pig prices down, poultry prices up at the beginning of the year
According to AKI slaughter statistics, 170,000 tonnes (live weight) of poultry were slaughtered in Hungary in the first three months of 2025, 5% less than in January-March 2024. This article...
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Time Traveller IPA
ANTL, a special brand from the Dreher Breweries Beer Workshop has been offering creative reinterpretations of classic beer styles since 2021. This article is available for reading in Trade magazin...
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Organic food in mass catering?
The Hungarian Organic Culture Association has launched a petition for organic food to be used in public sector catering, but industry experts say the initiative is currently suffering from several...
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Tamás Éder: “The goal is increasing efficiency and promoting robotics and automated technologies”
We asked Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) about the state of play in the sector. This article is available for reading in Trade magazin...
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The number of alternative protein patents is skyrocketing
Innovations related to alternative proteins are developing at a breakneck speed: the latest study by GFI Europe reveals that in 2023 1,191 patents were filed in the fields of plant-based...
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Hotels for sustainability
According to estimates, hotels are responsible for 10% of food waste generated by the retail sector worldwide. This article is available for reading in Trade magazin 2025/6-7. This is why...
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Vegan barbecues will cost more in Germany this year
In Germany the price of vegan grilling products grew by 7% compared to 2024, according to the latest retail analysis by Marktguru. This article is available for reading in Trade...
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Katalin Neubauer: “Strong state intervention isn’t a good idea in the long run”
We asked Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the situation in the retail sector. This article is available for reading in Trade magazin 2025/6-7....
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Rudolf Semsei wins award
In May the Hungarian Association of Executives held its 30th Manager of the Year Awards Gala. This article is available for reading in Trade magazin 2025/6-7. The recipient of the 2024...
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A new level of gastronomy at Lake Balaton
The hospitality industry at Lake Balaton and vocational training are facing major changes: the region’s gastronomy is to be raised to a higher level, while the challenges posed by seasonality...
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Dr Tamás Kozák: “High inflation casts a long shadow”
Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...
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Lantmännen invests in plant-based milk company Sproud
Swedish agri-food company Lantmännen has acquired a 10% stake in plant-based milk company Sproud. This article is available for reading in Trade magazin 2025/6-7. Founded in 2018, Sproud’s plant-based milk...
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Gelato Day 2025
The 13th European Artisan Gelato Day has been organised: this year’s winning gelato was selected by a jury at the SIGEP trade fair in Rimini. This article is available for reading...
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Retail trade walking on a new path
Bence Gerlaki, state secretary for taxation, consumer protection and trade at the Ministry for National Economy talked to Trade magazin. This article is available for reading in Trade magazin 2025/6-7. – What...
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Pistachios to be grown in Hungary?
More and more signs indicate that pistachio cultivation is no longer just for Mediterranean countries and regions. This article is available for reading in Trade magazin 2025/6-7. Although cultivation is...
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Lorin liquid soap 750 ml doypack – almond milk, sensitive
Doypack pouches use less plastic, leaving a smaller ecological footprint. Thanks to their innovative design, they are easy to store, transport and refill. Every drop cleans gently and leaves your...
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Responsibly, for the future
Smurfit Westrock is committed to supporting Párkány and actively participates in promoting community initiatives. Our magazine interviewed project leader Aniko Bogdanyiová. – How does Smurfit Westrock help local communities and what...
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Slowdown on the plant-based meat alternative market – British retailer Tesco rows back
British retailer Tesco is unlikely to meet its 2020 target of increasing sales of plant-based meat substitutes by 300% by the end of 2025. This article is available for reading...
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Tobacco shops: fewer products, concentrated sales and new growth paths
Between April 2024 and March 2025 FMCG sales by national tobacco shops – the total value of baskets not containing tobacco products – exceeded HUF 187bn. This would put the...
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Ice Cream of Lake Balaton competition
This year marked the twelfth Ice Cream of Lake Balaton competition, which has become a nationally recognised professional event by now. This article is available for reading in Trade magazin...
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NIVEA® Luminous630® Skin Glow Serum 30 ml
The innovative formula promises a uniform complexion, fewer dark spots and finer pores, while also ensuring immediate and long-lasting hydration for the skin. Contact: Beiersdorf Kft. 1126 Budapest, Tartsay Vilmos. u....
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Sweet Palermo® – in search of the perfect pepper
The story of Sweet Palermo® peppers isn’t just one of successful breeding, but also of a network of partners built on a shared commitment to quality. Internationally acclaimed seed breeding...
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A turnaround in promotions – brands are returning, but only with a discount?
At the April meeting of the Trade Marketing Club (TMK) Andreas Christou, managing director of Retail Zoom told: while the number of stores keeps decreasing, FMCG sales aren’t shrinking as...
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