Magazine: Offline and online synergies at dm

 The “active beauty” loyalty programme is one of the engines of dm’s growth. It has more than 1.5 million members and 85% of these are registered active beauty card holders. This spring brought the launch of the new dm app, in which shoppers can find everything that used to be available in the loyalty app, but it also offers extra features.

Marketing and PR manager Roland Kanyó: “One of the new functions is the barcode scanner: if shoppers are running out of a product at home, they just scan its barcode using the app, by this putting it in their online basket and then it can be purchased instantly. Every month 1 million customers visit the dm online shop, and the number of daily purchases got five times bigger since the beginning.” //