One In Five Whoppers Sold At Burger King Germany Is Plant-Based

By: Trademagazin editor Date: 2023. 08. 17. 09:42

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Meat-free eating is seeing a boom in popularity in Germany. Earlier this year, it was reported that around 10 percent of Germans are vegetarians. It’s also thought that 3.8 percent eat vegan diets. Burger King is catering to the country’s skyrocketing plant-based demand by selling a meat-free version of every menu item.

Speaking recently to Vegconomist, Klaus Schmaeing, Chief Marketing Officer at Burger King Germany, said that the team are “putting their heart and soul” into driving plant-based options forward.

“Approximately one in five Whoppers is now sold with a plant-based patty,” he said. “In the case of the Long Chicken, almost one in four products are ordered with a plant-based patty. But we are not stopping there. We will continue to surprise our guests and fans with exciting innovations and offer them opportunities to try plant-based alternatives.”

Burger King goes meat-free

Burger King Germany stocks vegan meat from Dutch brand The Vegetarian Butcher. It also features vegan cheese from Violife in its Long Chicken product. While this product is vegan, some of the meat-free items feature egg products or dairy cheese. You should always check with your server before ordering.

The chain opened the world’s first entirely plant-based Burger King branch in Cologne in 2021. This proved popular, and a number of other countries – including the UK, Portugal, and Austria – followed suit.

Burger King is becoming widely known for its meat-free menu. At the start of last year, it announced that it would be making 50 percent of its menu meat-free in the UK. It also introduced vegan nuggets and a plant-based Whopper. At the time, the Chief Executive Alasdair Murdoch said the launches were a “significant milestone.”

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