The companies using the Hungarian Product trademark system had a big break
The total revenue of companies using the Magyar Termék trademark system exceeded HUF 2,650 billion last year – said the managing director of Magyar Termék Nonprofit Kft. on Thursday in Budaörs, where he also announced the relaunch of the company Vedd a hazait! Protect your homeland! campaign.
Eszter Benedek added: last year, more than 230 manufacturers used the trademark on five thousand goods, and compared to the 2020 data, the number of trademark users increased by nearly 30 percent by the end of 2022. At the press conference held at the Auchan department store in Budaörs, the managing director also reported that Vedd a hazait! was launched for the first time in 2020, during the coronavirus epidemic. Protect your homeland! their campaign is very successful, 100 companies are now participating in it, several of which already use the Hungarian Product trademark. Naszálytej Zrt. will appear on the shelves of Auchan stores with new packaging that conveys the message of the campaign as one of the stages of the action launched again this spring, he added.
The restarted campaign improved the situation of domestic manufacturers
According to Eszter Benedek, Vedd a házait! Protect your homeland! the relaunch of the campaign was justified, among other things, by the fact that the economic situation in recent months is more complex compared to the period three years ago. “They want to tangibly improve the situation of domestic manufacturers and put them in a better position,” he said. He said that based on the results of an online survey of 16,000 people conducted at the end of last year, the issue of price is even more important for customers than before, but at the same time, “it was clearly revealed that it is important for almost all consumers (96 percent) that on the shelves of retail chains as much as possible they can choose from several Hungarian products, that is, they do not give up domestic goods”.
MTI
Related news
Nébih: Auchan recalled sesame paste from the market
Auchan Magyarország Kft. is recalling the Alfez Tahini sesame paste…
Read more >Auchan will be EFOTT’s festival store
Auchan will be the local store for EFOTT starting on…
Read more >Nébih: Auchan recalled cheese from the market
Auchan Magyarország Kft. recalled the Auchan Premium MMM! Cantal cheese…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >