Unilever Pilots Warmer Freezers To Combat Emissions

Consumer goods group Unilever is launching two pilots to test warmer ice cream freezer cabinets in an attempt to reduce energy use and greenhouse gas emissions by approximately 20% – 30% per freezer.

The pilot is based on a study by Re/genT and lab studies conducted by the Dove maker’s R&D team.

The two pilots, beginning this month in Germany, and another in Indonesia next year, are viewed by the group as the first step in exploring and understanding the product performance of Unilever’s ice cream and the energy consumption of freezers at warmer -12°C temperatures, in real life conditions.

Currently, the industry standard in many markets is -18°C, and Unilever hopes that a successful trial will drive industry-wide change.

ESM