Media consumption in the light of motivations
With the help of Ipsos, Atmedia, a multimedia trading house, conducted qualitative research on various consumer insights related to media types. The research was conducted during the curfew restriction period, April 14-17, 2020. The results showed that different media are related to different consumer motivations, while there are also overlaps.
Atmedia has already started preparations for the autumn season and 2021 in the spring. When launching the research as a multimedia trading house, their hypothesis was that in this particular situation, insights related to the consumption of different media – TV, online, radio – would appear more prominently than before.
Related news
The future of artificial intelligence: efficiency and entertainment
According to the Ipsos AI Monitor 2024 report, 75% of…
Read more >Most online shoppers are fed up with unpredictable parcel delivery times
According to a recent Ipsos survey commissioned by DODO, it…
Read more >One of Hungary’s largest podcast market players is being renewed
The entertainment audio platform Podpad.hu, launched by Atmedia in 2021,…
Read more >
More related news >
Related news
Margin is very much not profit
The government announced that it would introduce a margin cap…
Read more >Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain…
Read more >Despite global challenges, SMEs are still looking for breakthrough points in 2025
According to economic forecasts for 2025, businesses will face a…
Read more >