Almond remains the number one nut in new product introduction for the eighth year

By: Trademagazin editor Date: 2023. 08. 23. 09:43

Almonds have been pegged as the number one nut in European product introductions for the eighth consecutive year, data from Innova Market Insights indicates.

Almonds appeal to consumers who seek healthy indulgence, plant-based alternatives and versatile flavors.

Over 5,000 new almond products were launched in Europe last year, making up almost half of the global almond introductions (43.7%). Germany, France, Spain and the UK are the top European almond innovation countries.

“The current economic climate is forcing many consumers to make tough purchasing decisions, which is why the development of innovative products that can deliver on multiple demands is more important than ever,”

says Lu Ann Williams, global insights director at Innova Market Insights.

“It’s unsurprising that almonds remain the number one nut in new product introductions when they’re able to satisfy a range of consumer demands from healthy indulgence to plant-based, thanks to their nutritional profile and versatility.”

Food Ingredients First