Coffee drinking habits in the light of data

The total Hungarian coffee market is worth almost HUF 200bn, László Békefi, general manager of Coca-Cola HBC Magyarország told at a press conference with Carolina Vergnano, CEO of Casa del Caffè Vergnano.

Two out of three customers stick to their favourite brands

This article is available for reading in Trade magazin 2023/12-01

According to the latest NIQ data, the Hungarian retail coffee market consumed a total of 17.8 thousand tonnes of whole bean, ground, instant and capsule coffee the last year, in the value of around HUF 86.3bn. In the Hungarian market 54% of consumers drink at least one cup of coffee a day, 66% stick to their favourite brand, and the most important product choice criteria are taste, quality and price. //