Coffee drinking habits in the light of data
The total Hungarian coffee market is worth almost HUF 200bn, László Békefi, general manager of Coca-Cola HBC Magyarország told at a press conference with Carolina Vergnano, CEO of Casa del Caffè Vergnano.
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Two out of three customers stick to their favourite brands
This article is available for reading in Trade magazin 2023/12-01
According to the latest NIQ data, the Hungarian retail coffee market consumed a total of 17.8 thousand tonnes of whole bean, ground, instant and capsule coffee the last year, in the value of around HUF 86.3bn. In the Hungarian market 54% of consumers drink at least one cup of coffee a day, 66% stick to their favourite brand, and the most important product choice criteria are taste, quality and price. //
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