A campaign to consume ugly fruits and vegetables

By: trademagazin Date: 2015. 03. 30. 11:07

A campaign specifically encourages the customers to consume ugly fruits and vegetables. The campaign is becoming more and more popular in many countries – the agrarszektro.hu wrote.


The initiative aims to prevent food waste, which is becoming larger and larger. Every year, a lot of food products are thrown out just because they do not look good.

More and more countries and commercial chains are joining the campaign that specifically focuses on those products that would be thrown out, due to aesthetic errors. These fruits and vegetables are offered for the fraction of the normal price, and they also try to convince consumers with online offers. (agrarszektor.hu)

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