Consumer recognitions can bring significant sales growth
The winning of the Product of the Year Award (POY) award may bring an average of 40 percent increase in traffic for the brands, but the scope of consumers may expand significantly as well.
The POY awards were handed over for the sixth time to the best products. The recognitions are awarded on the basis of the Hungarian consumers’ decisions, so the actual user, customer experiences decide who will receive the recognition. During the survey conducted by GfK, the consumers evaluate the brands on the basis of attractiveness, innovation and satisfaction. The products are competing for the award in 21 categories in 2017.
Related news
Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5…
Read more >Domestic ham consumption has decreased
According to recent data published by the Hungarian Meat Association,…
Read more >MBH Bank analysis: Overall, this year’s annual inflation rate could be 4.1%
The last time the rate of price increase was at…
Read more >Related news
FAO: global food prices increased for the second month in April on a monthly basis
In April, global food prices rose for the second month…
Read more >Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in…
Read more >The solvency of Hungarians has improved again, but it may be too early to rejoice
At the beginning of this year, the solvency of Hungarians…
Read more >