Another successful trade fair presence by the Future Store

This article is available for reading in Trade magazin 2024/6-7

The innovations presented by the 25 partner companies were introduced in the form of guided tours, starting every 30 minutes. Some of the new products, devices and services presented in this year’s Future Store made their debut here, but we believe they will be successfully put on the market and will be seen in many points of sale in the coming years.

More than 26,000 visitors came to SIRHA Budapest 2024, 1,500 of whom registered at the Future Store stand and were our guests during the three days

This year the store of the future focused on technology and services concentrating on the customer experience, while in the case of product innovations sustainability was in the spotlight.

The Future Store has been awarded the 2024 SIRHA Exhibitor Marketing Special Award. Heartfelt thanks to the Jury and the exhibitors at this year’s Trade magazine stand, because the award is a shared one!

The Future Store has been set up on almost 800 square metres this year again. We look forward to welcoming you at SIRHA Budapest next time in 2026!

Safe glass bottle delivery from DPD

Future Store visitors started the tour in the parking lot, where a parcel was just being delivered by DPD. The company’s new service gives a full guarantee on the delivery of valuable wines, spirits, juices or even Christmas presents.

DPD offers a 100% guarantee on all parcels and in the event of damage to the product, they will reimburse the value of the transport, packaging and the goods up to HUF 100,000.

DPD offers a full guarantee for the delivery of expensive wines, spirits, juices or even Christmas gifts throughout Europe

The MOHU van goes to return points

With its mobile reverse vending machine (RVM) turning up at manual return points, MOHU’s service is special because it starts processing beverage containers immediately on the spot: crushing the glass and pressing the cans, which take up much less space when compressed and are therefore more economical to transport. The mandatory return system for domestically marketed drink products with a HUF 50 return fee – called deposit refund system (DRS) – was introduced in Hungary on 1 January 2024. Drink container return is possible via RVMs in stores bigger than 400m².

MOHU “goes door-to-door” for beverage packaging thanks to the new mobile RVM technology, and starts processing packaging materials taken over manually on the spot in small shops, restaurants

Visitors could enter the Future Store through FAAC Airslide automatic sliding doors combined with an air curtain. This solution is up to 25% more efficient than installing two separate products. In addition to convenience, one of the benefits of using this system is that it minimises the unnecessary cost of doors left open – and by this heating or cooling the street.

The automatic sliding door combined with the FAAC Airslide air curtain is up to 25% more efficient than two separate products

Earlier this year Household Panel-YouGov surveyed its panel members about their online shopping habits, app use, payment methods and some retail innovations. 3,246 heads of household took part in the survey, and the research results were reported in detail in issue 4 of Trade magazin.

Earlier this year, CPS GfK-YouGov conducted a survey on the latest retail innovations and their acceptance by and appeal to shoppers

Solutions by Wanzl

The sliding door is a stylish door solution with features that can be tailored to the processes and requirements of the given store. It can be installed in both entrance and exit zones, and identified access is possible with a mobile app-generated barcode or QR code. Wanzl shopping trolleys with a HybridLoc work with both a traditional coin lock and a digital lock.

Wanzl’s Sliding door functions either as an entrance or as an exit, whether it’s a traditional shop or a store with controlled access

One of the highlights in every store is the bakery zone, where the Bakeoff display system makes it possible to present bakery products in a hygienic and stylish way. The Wanzl mobile workstation is the ideal solution for doing warehousing and logistics tasks that often involve multiple trips back and forth between the office and the warehouse.

Wanzl’s latest HybridLoc shopping trolley has both a traditional coin lock and a digital lock. Once unlocked, shoppers can be immediately reached with personalised offers via digital advertising

Wanzl presented a variety of Your Table solutions and new developments in the Bakeoff modular system

Wanzl presented a mobile workstation to support warehousing and logistics tasks, as well as its all-in-one order picking trolley

The most popular products in Vitamin Szalon Kft.’s I Like it Fresh product range are 100% fruit and vegetable juices, made without additives or water, freshly prepared in-store according to the company’s own recipes. Their portable juice pressing counter can be taken to any environment. The latest addition to the I Like it Fresh range is the Vegetable Dip Snack. These snacks are available in several vegetable variations, with different creams.

The newest member of I like it Fresh product range is the Vegetable Dip Snack, which was sampled in front of the Future Store,

while indoors visitors could taste freshly pressed fruit and vegetable juices

Ceres Csigusz

Ceres has launched its new Csigusz range, which is available in chocolate, pizza and plum flavours. Csigusz products are made from delicious, soft leavened dough and can be easily divided into 8 portions, making a tasty and nutritious breakfast, lunch, snack or dinner. The Ceres brand is best known for its toast breads, but they also make scones, various pastries, low-carb and wholemeal products.

This year’s lates novelty of Ceres is the Csigusz, which visitors could taste in three flavours

Health from Real Nature

In addition to bringing their Joya, Happy, Lunter products to the Future Store, the company also showcased the replacement of PET bottles with Re-Pet bottles – which are 50-100% recycled – in the production of NÖM and Good Milk dairy products. In 2023 a new state-of-the-art production line was installed and Good Milk Elopak yogurt drinks were launched, developed specifically for the Hungarian market. The Green Heart organic range is dedicated to healthy vegan and vegetarian nutrition.

Beside presenting its portfolio, 

Real Nature also sampled its innovations inside and outside of Future Store much to the delight of visitors

Epta International Kft. presented its Costan brand, which specialises in IARP and commercial refrigerators that are popular in the Food & Beverage and HoReCa sectors. The refrigerators on display in Future Store can be connected via the LineOn system. This analyses the temperature, humidity level and energy consumption to guarantee the quality of the products displayed, less maintenance work and greater efficiency. The company’s Delight 9 ice cream cabinet can be converted into a pastry counter.

EPTA presented its models for the retail and HoReCa sectors, accompanied by a tracking service that is useful for all

New generation solutions from Bizerba

New generation Bizerba scales are ideal for retail sales. From counter service to pre-packing and labelling, the company’s self-service solutions in the fruit-vegetable department support self-service checkout operations. Applications developed for Bizerba scales help to increase the efficiency of store processes. Transparent thermal labels have excellent charateristics: labels can be printed with all relevant information, while at the same time providing a clear view of the contents of the packaging. VSP is perfect for slicing a wide variety of products and features the innovative Smarter Slicing functions.

Bizerba presented a number of its products: in addition to self-service equipments, it displayed several tools useful in commercial and even HoReCa units, as well as transparent labels with a focus on

As a European transport and logistics service provider, TIMOCOM offers customers state-of-the-art digital solutions for more efficient and transparent freight and transport management. The smart logistics system developed by TIMOCOM is a platform where carriers, freight forwarders and logistics service providers meet. The interactive map interface makes it easy to find and compare transport options, increasing efficiency and reducing empty runs. TIMOCOM Marketplace brings together all known telematics systems in a single place.

TIMOCOM unveiled its intelligent logistics system, a platform where carriers, freight forwarders and logistics service providers meet

MARS presented its new products in six categories to the visitors of Future Store – on the shelves, on displays and in the refrigerated section. Refreshers, the latest product line from the Orbit brand delivers a new chewing experience: the so-called “soft chew” formula contains menthol crystals that provide instant refreshment and a more intense taste experience. Well known chocolate brands Snickers®, Twix®, Mars® and Bounty® have long been successful in the Hungarian market.

MARS presented the latest additions to its entire portfolio, showed secondary in-store display options and even its latest ice creams

The latest additions to the MARS portfolio are ice creams, launched for the first time this year, with impulse chewing gum innovations and their dispensing options in the checkout zone

LED is a hit at Digital Advertising

The various LED walls and interactive surfaces of DigitálisReklám.hu Kft. are following global trends and attracting attention in the already diverse in-store world of retail trade. LED walls, LED posters and LED kiosks with their outstanding size and brightness are very effective advertising media and an indispensable part of communication campaigns.

DigitálisReklám.hu has come up with digital LED totems of various sizes and shapes from the entrance to the exit

The interactive shelving system combines the possibilities offered by traditional in-store displays and modern digital technology: infrared motion sensors make communication with customers interactive.

In addition to LED displays, DigitálisReklám.hu presented its infrared motion-sensing interactive display

DigitálisReklám.hu’s digital LED displays showcased the latest point-of-sale marketing communication solutions in multiple sizes

Artmatch manufactures store fittings and in-store promotional displays as the largest company in the region with this profile. They brought a real revolutionary innovation, the Faster display to the Future Store: a pop-up display that sales reps can install in just 20 seconds, and in line with the current FMCG trends, the display also meets sustainability requirements, because it doesn’t contain any plastic despite having heavy-duty shelves.

The Artmatch Faster display is a real world first: pop-up, set-up in 20 seconds, heavy-duty, yet including no plastic screws or shelf supports in the construction

KitKat is one of the most popular chocolate bars in Hungary and recently the brand has added new flavours to its portfolio. KitKat breakfast cereal evokes this cult wafer flavour and chocolate taste, offering a special breakfast experience.

New products in the entire Nestlé portfolio were presented, while Felix the cat entertained the visitors. Garden Gourmet, the latest addition to the portfolio, was also available to retail and HoReCa partners

The unique taste of Nesquik® can be enjoyed by consumers of all ages, in a variety of flavours and shapes. A single serving of Nesquik® Extra Choco contains more than 20% more cocoa than the traditional recipe. There is a growing awareness of fighting food waste. This consumer need has given rise to MAGGI leftover-saving bases, which help you to prepare a variety of delicious meals from ingredients you can find in your pantry, saving time and money. January saw the arrival of the latest addition to the Garden Gourmet range, Falafel. This vegan product, based on chickpeas, courgettes and onions, is now marketed in 36% less packaging material than previous products.

Guests to Future Store could taste the latest flavoured coffees from Nestlé Starbucks

Herbow and Souldrops

Herbow’s product selection includes laundry detergents, fabric softeners and dishwashing products, the formulations of which are constantly being improved. In 2023 Souldrops, the most colourful brand in the Hungarian market and Herbow started joint distribution. Souldrops is the first brand to package its full product range in certified recycled materials (“yellow bags”). Herbow and Souldrops laundry detergents are made from predominantly plant-based ingredients that are non-irritating to the skin and environmentally friendly.

On this occasion, Herbow presented not only its own brand innovations, but also the novelties of Souldrops, the brand which has been part of its portfolio since last year

In 2023 Rossmann and Respray debuted with their innovation: a self-refill deodorant spray. Respray’s innovation combines an innovative valve and nozzle technology with a refill station that allows the refilling of bottles in-store. Environmentally conscious consumer can reuse their bottle up to five times, reducing their carbon footprint by a quarter. Currently the refill machines can be found in three Rossmann stores in Budapest.

Visitors had a chance to try the Rossmann Respray deodorant refill machine and fill empty bottles with a fragrance of their choice

Sustainability plays an important role not only in Essity’s product portfolio, but also in the company’s use of marketing tools. Premium Libero Touch nappies are even more gentle on babies’ skin, thanks to the 360° ProSkin technology. They feature a smart wetness indicator strip, to show when the time has come to change the nappy. Zewa is committed to sustainability, disproving the misconception that sustainable products are more expensive. Zewa ECO Comfort is a 100% recycled, chemical-free, sustainable and economical choice.

All the products in Essity’s portfolio focus on sustainability

World champion Coca-Cola displays

Kinley Pink Berry hexa and the Kinley cake display are new display formats, designed to showcase Kinley’s single serve portfolio, highlighting the communication of the new Pink Aromatic Berry product. The Coke Always On display is for the first nationwide consumer promotion in 2024, and the CAN MP display automatic dispenser is a great way to increase sales of Coca-Cola CAN multipack products and promote the 3+1 offer.

Coke Creations K-Wave is a new limited edition product launched in 2024. This soft drink targets Generation Z through the K-pop music trend. The Jack & Coke display highlights the timeless combination of classic Jack Daniels whiskey and Coca-Cola. To showcase Cappy Lemonade products, Coca-Cola has come up with a unique display solution reminiscent of a fruit stand.

The latest additions to the Coca-Cola 7/24 range were presented with their own unique displays and were available to taste at the Future Store

Iqom is a special partner of the financial institution myPOS, offering value-added cashless payment solutions for businesses of all sizes. Their main new product this year is the E-Nyugta e-receipt application. This NTAK-certified system is also available on the bank card terminal, so a single tool is all a retailer needs to sell, allowing the business to issue receipts and invoices, manage inventory and scan product barcodes. Another solution from the company is a ReCup cup return system, which allows users to get their ReCup deposit back in the form of instant refund to their Mastercard debit card.

iqom presented two innovations, the latest developments in myPOS for retailers and HoReCa units, and the first RePohár return machine

Orbico not only presented its Lavazza and Lipton range to the guests of the exhibition, but also made them available for tasting

In addition to the latest additions to the portfolio presented by Orbico, this year’s focus has been on their own webshop, where products can be ordered online b2b

Palmsped Cargo 2009 Kft.’s latest project is developing a system that clearly explains to freight forwarders the exact procedures for loading, securing and transporting palletised goods. The company brings together manufacturers and transport companies, organising the whole logistics process. For 20 years they have been providing logistics services in road transport to international and domestic FMCG companies throughout Europe.

Palmsped’s latest project is to develop a system that will provide carriers with a clear understanding of the exact procedures for loading, securing and transporting palletised goods

Laurel showcased the modern components of the store of the present instead of the future at this year’s Future Store. From its large self-checkout portfolio, the company brought the award-winning new compact LR SelfKiosk.

Laurel has unveiled its award-winning, latest-generation self-service checkout and associated Exit Gate, as well as its hybrid concept: traditional stores by day that are unmanned at night

Laurel’s new self-service scales were also on display, together with the company’s exit gate. Laurel is currently exploring several possible implementations of the concept of automated or hybrid stores, and the first ones are planned to open later this year.

This year again, STARI Beer offered its latest non-alcoholic and flavoured craft beers to the event’s visitors

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