Tag "CPS GfK-YouGov"
We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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YouGov, which acquires CPS GfK, redefines the future of market research
Ten months after YouGov, the market leader in consumer opinion, motivation, needs and media habits research, acquired CPS GfK, the recognised leader in consumer panel services and the leading provider...
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Stormy times, golden harvests
This article is available for reading in Trade magazin 2024/10 Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország says that in 2023 the total fruit juice market showed a downward...
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From me, to you
There was a secret hope among market players in the praline category that the end-of-year gift-giving season would put sales back on an upward trajectory, but this hasn’t been the...
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Health, nature, wallet
Organic food is defined as products that don’t contain artificial additives or preservatives, and are grown and produced without the use of synthetic chemicals, pesticides or genetically modified plants or...
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Right now it is hard to tell the future from coffee grounds
If we take a look at the last 12-month period measured – between June 2023 and May 2024 – two market researchers (using different methodologies) have found a minimal decline...
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Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was present at the trade fair with its traditional Future Store Innovations stand, showcasing the latest product innovations, technological solutions and...
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Promotions are increasingly important
Promotions are becoming increasingly important: in 2023 promotional sales already accounted for 32% of total sales and this figure is expected to increase further in 2024. Tünde Turcsán, managing director...
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Promotion of the Year awards presented at a trade conference
This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...
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Innovation Day for the fourth time this year
This year’s Innovation Day event and the awards ceremony of the Inno d’Or – Innovation of the Year 2024 competition was organised at Hungexpo on 16 May. This article is...
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