Itchy times are coming

This article is available for reading in Issue 2023/6-7 of  Trade magazin digital.

Attila Zámbó, category manager of Bábolna Bio Zrt.:

Attila Zámbó
category manager
Bábolna Bio

“Data show that sales of the body spray format were 25% lower and there was a 14% decline in the electric segment if compared with the previous year.”

Drugstores were the most popular places for buying insecticides and insect repellents. However, independent and small shops were also able to increase their market share, owing to the fact that shopping habits returned to the pre-Covid level.

Smaller-sized mosquito repellent products providing a convenient solution are becoming increasingly popular

Big is popular, small is practical

According to NIQ, in 2022 Bábolna Bio Zrt. remained the market leader in the insect category. Last year the company rolled out a bigger, 750ml variant of its Protect wasp killer aerosol in hypermarkets, which became the channel’s third most popular product already in its first year. Bábolna Bio Zrt. also put a premium ant killer product on the market.

Nóra Tremmel, managing director of Brands and More Hungary Kft.:

Nóra Tremmel
managing director
Brands and More Hungary

“Sales of our ZigZag products surged last year, in spite of the weather-induced weak season, thanks to our focus on launching the best innovations. This year the growth was the most dynamic in the ant and wasp segments.”

As for mosquito repellent body sprays, small-sized practical products are increasingly popular, which people can easily take with them to excursions and festivals.

In wet weather, control of mosquitoes, while in dry weather, control of flies, wasps and crawling insects are of importance

Strong media presence

There has been no significant shift within distribution channels

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